Me too. How else are you supposed to tell it's an all-star game. Then again, god forbid the freaking NBA lose out on a few more jersey sales.
The All Star Unis every year looks pretty much the same to me. The only reason they have them is to sell those things. I personally liked it better when the players wore their own TEAM jerseys during the game. Helped identify the player+team connection just like with the NFL and the players wearing their own TEAM helmets.
The Lakers always ruin that though. Every player on the West would wear their home jerseys in white and then here were the Lakers wearing yellow and blending in with the East players. Obviously, most fans understand who is on what team, but why add confusion?