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All right, which of you guys are posting on this site as a job?

Discussion in 'BBS Hangout' started by wizkid83, Feb 4, 2006.

  1. wizkid83

    wizkid83 Member

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    Saw this on the Penny Arcade today


    Hey guys,

    I interviewed for a guerilla marketing business in San Francisco that targeted web forums.

    I was told that if I accepted the job, I was to have at LEAST 50 identities on as many forums as I could muster (they wanted 100 eventually), with a goal of 5 posts an hour. The posts had to be well thought out, and the idea was that I was to establish multiple identities with a history on the forums, so that when the timing was right a well written but subtly placed marketing post could be finessed in. And regular visitors would recognize the post as coming from a long time poster.

    They had 12 people working there full time, and were hiring 10 more. You do the math. No wait, I'll do it for you: that's 880 posts a day (if minimum was met). However he said the better ones could do around 8 or 10 an hour. And they had different "verticals" so there was the sports guy, and the games guy, the hentai, excuse me I mean anime guy, etc.

    But the most critical point was this: develop and integrate the identity. No random "HEY EB GAMES IS AWESOME BUY THIS" stuff.

    Kinda spooky.

    http://www.penny-arcade.com/2006/01/27
    and


    1) I have in my possession a marketing plan for NBA LIVE 2004 (don't ask how I got it... ). This marketing plan actually refers to "Hiring viral specialists to advocate NBA Live online via chat rooms targeting gaming fan sites" and "Placing offensive, defensive and PR shills into common gaming chat arenas." It goes on to outline a full page of tactics for said "Guerilla Online Marketing for Core Gamers."

    2) I actually hired a company called Hype Council (http://www.hypecouncil.com). These guys do a TON of gaming related stuff -- I actually wouldn't be surprised if it's the company referred to in your news post. Their technique is quite insidious. Let's say they were hired to pump up PA (not like you need the buzz, but whatever...). Using one of the hundreds of shill accounts they have across the net, they post a new thread that says something like "hey guys, I've been looking for some new web comics to read. Anybody have any recommendations?" This is non-threatening, and gets the community engaged. They then wait a couple days and post again, this time with "Well, I asked some friends and they suggested I check out Penny Arcade <insert link>. I thought it was pretty funny, although I didn't like all the cuss words. What do you guys think?" Again, seeking engagement, they now have stealthily inserted the client's link, thereby encouraging trial. It's all very measurable and very effective. You should see the monthly reports you get from these guys: everything is detailed. Spooky.



    http://www.penny-arcade.com/2006/02/01
     
  2. AMS

    AMS Member

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    I need a job like that.

    on a side note, that new IPOD sure is nice.
     
  3. krosfyah

    krosfyah Member

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    And here comes the death of online forums. :(

    Email a few years ago was all the craze 5-7 years ago or so. Everybody I knew, young and old, was so happy about email. Couldn't say enough about it. SPAM put a damper on it to the point that many folks I know (particularly older folks) just don't really bother much anymore because their inbox is so cluttered. They still have accounts and may check them but the luster sure wore off. I think that is, at least in part, due to SPAM.
     
  4. 3814

    3814 Member

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    well, it's nice. but it simply doesn't compare to the iRiver for a number of reasons.
     
  5. 3814

    3814 Member

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    i don't get any spam - i've got a great filter. you should look into purchasing McAfee Spam Killer - it worked for me and can work for you too!

    (uh-oh...two of my jobs in the same thread...'doh!)

    moestavern = hired by a tavern

    RCCola = hired by RC, even if he quit drinking it, he still sends subliminal messages every time you read his name.

    fattyfat = probably hired by every fast food chain out there.
     
  6. coma

    coma Member

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    Fun game.

    RM95 - hired by match.com and moonlights as DMB publicist.
    MadMax - hired by Old Navy and that line of suits he wears.
    pgabriel - hired by Steve Francis PR team
    Manny - hired by RIAA
    Behad - hired by union PR and Eat Meat Campaign
    TMac640 - hired by Nuts for Healthy Living
    moe - hired by Raiduhs and ax7 PR
     
  7. Ubiquitin

    Ubiquitin Member
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    *cough* RC Cola *cough*

    :) Kidding, you're just a kid who stopped drinking RC Cola and went to water.
     
  8. thadeus

    thadeus Member

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    Really, most of these problems would go away if everyone found Jesus.

    At Lakewood Church.
     
  9. Uprising

    Uprising Member

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    well that's interesting, and not the reason my post count has shot through the roof....honestly.

    All those EB games posts etc...hmmm
     
  10. moestavern19

    moestavern19 Member

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    Haha thats a bunch of bull**** you guys are so gullible.

    you know I'm legit, but i guess maybe sometimes I do try and lend a helping hand in the consulting business.

    But Usually You Maintain I Can Really Offer Solutions On Financial Trouble.
     
  11. VesceySux

    VesceySux World Champion Lurker
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    So, have you guys seen Chuck Hayes play? I'm lovin it, personally. I really think we've got the right one, baby. Uh huh. Should we trade Swift? Just do it! Keep Hayes in, and it's Miller Time! Besides, Swift is injury-prone. With him, it's always snap, crackle, pop with some injury. And the Rockets themselves? They're grrrrrrreat! But if JVG doesn't fix this team soon, he may have to make a run for the border, because Les will surely fire him.
     
  12. wizkid83

    wizkid83 Member

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    This really has me thinking, I mean I've come the board before to ask for suggestions, I've also based some personal consumer decisions on what transpired on this board.

    But when you look at every page, nearly 1/3 - 1/2 of the thread usually has someone asking for advice on a consumer product, show, or something that would take money, or giving reviews on a consumer product, show, or something that would take money. You gotta think there's gona be a few plugs here or there.

    I'm just suprised it took this long for the message boards to become commercialized. When there's capitalism, there's a way.
     
  13. pasox2

    pasox2 Member
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    What's in YOUR cd player ?
     
  14. 3814

    3814 Member

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    haha, awesome!

    just like the new line of tupperware.
     
  15. chow_yun_fat

    chow_yun_fat Member

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    I've seen this trend on a few message boards 5-6 years ago and always knew there was some sort of conspiracy going on!!! This proves it ;)
     
  16. reggietodd

    reggietodd Contributing Member

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  17. Panda

    Panda Member

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    I think the company making Gizmondo should consider other ways to promote the product. :D
     
  18. arkoe

    arkoe (ง'̀-'́)ง

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    If the mods monitor enough, which they obviously do here, there's no way it could ever get that bad. Marketers can't be that blatant.
     
  19. IROC it

    IROC it Member

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    I can't believe it's not butter! Uh, oh... better get Maaco! Fix-a-dent, and forget it. Only from the mind of Minolta. Sharp. Very Sharp. For everything else there's MasterCard. Visa... it's everywhere you want to be. Come back to Jamaica. *ding* You are now free to move about the country. We eat all we can, and we sell the rest. You should be able to commit a full eight hours to sleep before taking Ambien. If you experience an erection for more than four hours while taking Propecia, consult a physician. Four out of Five dentists agree, Trident chewing gum reduces the risk of gum disease. Valtrex does not prevent veneral disease. Only you can prevent wild fires. This public service announcement brought to you by the Ad Council. Additional funding for Clifford provided by the a grant from the No Child Left Behind commission, and the Department of Education. Because a mind is a terrible thing to waste. I lost 24 inches around my waste by using Super Hydroxy Cut! The new season of 24 begins Tuesday on FOX at 8, 7 central. I can't believe it's not butter!
     
  20. SwoLy-D

    SwoLy-D Member

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    No, F*ck no... the MEXICAN National Soccer Team ain't payin' me SH*T. :mad:
     

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