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Coming Up Next-The Packers presented by Velveeta and Pabst...

Discussion in 'Other Sports' started by Rocketman95, Jun 24, 2003.

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  1. Rocketman95

    Rocketman95 Hangout Boy

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    http://espn.go.com/sportsbusiness/news/2003/0624/1572282.html

    <B><font size=4>Bank One to be Bears' presenting sponsor</font></B>

    <I>They are not just "da Bears" anymore.

    They are now "Bears football presented by Bank One."

    In an unprecedented NFL move, Bank One on Monday paid an undisclosed amount to be the Chicago Bears' "presenting partner" for the next 12 years, Knight-Ridder reported. Bank One is based in Chicago.

    Ted Phillips, the Bears' president and chief executive officer, told Knight-Ridder that the deal would bring "a new level of corporate partnership to the city of Chicago and the NFL.''

    Actually, a commercial tie-in is nothing new for the Bears. Founded in 1920 as the Decatur Staleys, they were named after their sponsor, the A.E. Staley starch manufacturing company. They moved the next year and became the Chicago Staleys for a season. Then, playing in Wrigley Field, home of the Cubs, they became the Bears.

    As part of this newer deal, Bank One will get signs all over the stadium, advertisements on Bears' radio broadcasts and non-game television programs, the team's banking business, a presence at training camp, and a sponsorship role in the team's community outreach efforts, according to the news service.

    Also, the team will often make use of the phrase "Bears football presented by Bank One" on the air and in newspapers, according to Knight-Ridder.

    On rare occasions, sports teams have had presenting partners before. It has been commonplace for golf events, tennis tournaments and college bowl games to have them as well. However, this is a first for a NFL team, and it's one with an extremely high profile.

    "This strikes me as a dangerous precedent, maybe one step too far,'' Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon, told Knight-Ridder. "We've reached the point where to generate more revenue, everyone's diving into what seems to me to be a gray area.''

    "It allows us to associate ourselves very closely with the team,'' Bank One spokesman Tom Kelly said. "It's really about visibility. We're reaffirming to the people of Chicago that we're Chicago's bank, that Chicago is important to us.''
    </I>
     
    #1 Rocketman95, Jun 24, 2003
  2. JeeberD

    JeeberD Member

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    I hate corporate America... :mad:
     
    #2 JeeberD, Jun 24, 2003
  3. bnb

    bnb Member

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    How long until the jersey's have logos as they do in Europe?

    Not too long ago when the boards in hockey were painted white.

    When stadiums were named after athletes, cities, or individuals.

    Memories.
     
    #3 bnb, Jun 24, 2003
  4. Lil Pun

    Lil Pun Member

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    Don't they have ads on the uniforms in Arena League as well?
     
    #4 Lil Pun, Jun 24, 2003
  5. ima_drummer2k

    ima_drummer2k Member

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    This is sickening....seriously.
     
    #5 ima_drummer2k, Jun 24, 2003
  6. Rocketman95

    Rocketman95 Hangout Boy

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    Actually, left out of the article is the fact that they couldn't sell naming rights to Soldier Field.

    Kinda makes sense now.
     
    #6 Rocketman95, Jun 24, 2003
  7. MadMax

    MadMax Member

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    ok...so this is what the Bears did because they couldn't sell naming rights to a field...

    but are they mutually exclusive? could the Texans be presented by El Paso Energy and play at Reliant Stadium?

    seems a little goofy to me...i really don't have much problem with the stadium names...but the idea of a team being "presented by..." just sounds goofy.
     
    #7 MadMax, Jun 24, 2003
  8. Rocketman95

    Rocketman95 Hangout Boy

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    I will honestly be surprised if another team does this.

    That being said, at this point, nothing bothers me about this. Of course, if they start interfering with game play to do advertisements, then I'll start complaining.
     
    #8 Rocketman95, Jun 24, 2003
  9. UTweezer

    UTweezer Member

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    this is nothing new. In most other sports leagues around the world, corporate sponsership is always tied in...
     
    #9 UTweezer, Jun 25, 2003
  10. VesceySux

    VesceySux World Champion Lurker
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    I just think people want to save money. :)

    I'm still waiting for Dr. Scholl's Odor Eaters Stadium. Or Preparation H Arena. Minute Maid was just the first step. You just wait. It's coMING.
     
    #10 VesceySux, Jun 25, 2003
  11. drapg

    drapg Member

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    Is it really a big deal? No one is going to call them anything other than the "Chicago Bears"

    The ones who really need to have their heads examined are the execs at Bank One for wasting the reported $30 million.
     
    #11 drapg, Jun 25, 2003
  12. hjg877

    hjg877 Member

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    Jay Williams - - Brought to you by Yamaha.:eek:
     
    #12 hjg877, Jun 25, 2003
  13. kidrock8

    kidrock8 Member

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    Wonder what $onny think$ of thi$.

    Da Bear$ $old their $oul to Bank One.
     
    #13 kidrock8, Jun 25, 2003
  14. kidrock8

    kidrock8 Member

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    The NFL is a copycat league. Of course there will be owners who will jump at the chance of getting more revenue.
     
    #14 kidrock8, Jun 25, 2003
  15. mrpaige

    mrpaige Member

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    While I don't doubt that some short-sighted owners could follow suit, but to significantly dillute a valuable brand for a measly $30 million might be a bad business choice.

    The Dallas Cowboys are worth more as a brand than Cowboys Football Presented by Pepsi.

    In my opinion.
     
    #15 mrpaige, Jun 25, 2003
  16. kidrock8

    kidrock8 Member

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    Never sell an owner like Bill Bidwell or Mike Brown Jr short...
     
    #16 kidrock8, Jun 26, 2003
  17. AstroRocket

    AstroRocket Member

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    Damn, I wish our new arena could be named after Kool-Aid.

    Kool-Aid kicks ass.
     
    #17 AstroRocket, Jun 26, 2003
  18. Timing

    Timing Member

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    David Carr presented by American Express drops back to pass, the pass is caught by Andre Johnson presented by Geico who's tackled by Roy Williams presented by Holiday Inn at the Texans 20 yard line presented by Exxon. Oh geez...
     
    #18 Timing, Jun 26, 2003
  19. codell

    codell Member

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    The Packers presented by Andy Dick

    The Browns presented by Exlax

    The Colts presented by Elmer's Glue

    The Jets presented by Kenny Smith
     
    #19 codell, Jun 26, 2003
  20. VesceySux

    VesceySux World Champion Lurker
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    "Hmmmm. I'll have one American Express hot dog, a packet of salty peanuts presented by GE, 2 Cokes presented by Coke, and some Yahoo! nachos with cheese presented by Oracle on it."

    "That'll be $267.45. Condiments presented by Heinz and Lay's in a joint partnership are located to your right there, next to the trashcan presented by Dell."
     
    #20 VesceySux, Jun 26, 2003
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