Coils don't work properly. Rocket Skates malfunction. Cactus costumes that self-puncture. Dynamite that doesn't blow up in time. Instant Road that peels off the ground. Bows & Arrows that come off incorrectly. Rockets that go the wrong way when fired. Grenades that don't detonate when the pin is out. Just how does that company stay in business?!?!? I wonder if Wile E. Coyote ever called their Help Desk: "Yeah, ACME? Hi. I've been a loyal customer for 20 years and NOTHING has worked. Not one dang thing. "
It's a roadrunner PR campaign, and the coyote is a paid plant. ACME is a front for the Agency that represents the bird.