Maybe this is why the attendance has been so POOR.

Hot Damn thats a lot of money!


Just think when we start playing in are new arena

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Actually, prices went up across the NBA but teams with new arenas saw "regular" ticket prices go down because of all the additional revenue from the suite sales.

Hopefully, we can get the same.

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Save Our Rockets and Comets
SaveOurRockets.com

 

Oh that would be nice Jeff,I always like going to Rockets games but usually only get to go a few times a year!

My dad gets free tickets from customers

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damn right coutingcrow...

there's something called Price Elasticity that the Rocket's don't seem to understand. Raising prices after a drop in revenue year DOES NOT increase your revenue. You just lose customers.

This is economics 101. And it works on commodity entertainment like anything else. The upper deck looks to me like it has taken a beating from last year.

Jeff, could you give us a link to those price drops. I don't recall that happening from what the Rocket's Marketing Director reported when she announced the ticket price. I recall the cheapest seats dropping, but not any mid-range ones like mine in any arenas.

 

Let me reiterate, the reason attendance has dropped is because there are not enough Knee high socks and afro days.

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MOO


atheistalliance.org

 

hey: I wasn't speaking of the Rockets. Several teams including Atlanta and Philadelphia had as much as an 11% drop in ticket prices upon moving into their new arena.

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Save Our Rockets and Comets
SaveOurRockets.com

 

Does anyone else find it curious that this report, though released "this week," wasn't reported on by the Chronicle until today, the day after the arena referendum. I don't know what day the report actually came out, and I hate to be cynical about this, but the Chronicle sports writers have been so slavishly pro-arena that I can't help but suspect them of holding off on the reporting of this report.

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RealGM
Rockets Draft Obligations Summary
http://www.gaffordstudios.cjb.net/

 

Jeff, thanks. I thought you were referring to the numbers in the price increase announcement back in June or something.

I must still disagree with any claim that extra revenue streams would drop fan costs. The philanthropy of such a thing doesn't fly in business. I contend that Atlanta and Philly increased revenue from fans by selling more tickets and transfering costs into parking.

Jeff, I do not feel there is really anything terribly wrong with an owner maximizing revenue, anymore than I'd say the Opera is too expensive. I gladly bought my more expensive seats. But I laughed at the Rocket representative who tried to explain to the media that increased prices were necessary to offset losses. It doesn't work that way.

I can say you could never convince my economist friends that fan costs would operate outside of the theory of price elasticity. Businesses will sell tickets at the price that maximizes revenue from tickets (Tickets/Food/Parking), unless the NBA or the City referendum impose regulation. You can claim that lower ticket prices will increase food sales, or owners can transfer lower ticket revenue to parking revenue, but IMO it is a stretch to say any other revenue streams would give an owner an incentive to do anything other than maximize what they can get from us fans. I would like to see the numbers on that one.

I recall that the obvious philanthropy stops at the nose bleed seats as a marketing strategy imposed by the NBA, no?!

In any event, the Rocket's price increase looks to me like a failed attempt to recoup last year's lost revenue. I can definitely say my old section is not as full as it was last year.

 

heypartner,

Stop it man your giving me nightmares
I just sat my Economics final last week and the last thing I expected to see in here was a discussion about price elasticity! You are of course correct.

Interestingly enough, one of my assignments this year was on Professional Sports ticket prices and demand in the USA. The opening of Enron field this year was a model case of increased demand driven by change in consumer tastes - and the Rockets can expect a similar windfall when they open the new stadium. In my research, I came across an article describing how NBA owners have identified that "now show" season ticket holders are a big revenue loser (lost concession sales etc) for them, and they are beginning to encourage existing season ticket holders to either attend, or give their tickets to someone else.

You are also right about the decreased attendance this year - last night was the first time I had to line-up to get inside the stadium or to use the restroom! That was modus operandi during the lockout year.

Obviously the Rockets ticket pricing strategy has not worked for them - note that they are still vigorously advertising. I am willing to bet that they based their decision on anticipated increased revenue from the less elastic, high dollar, corporate season ticket holders.

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Maybe all the rulers are wrong.
Current Rocket's Salary & Contract Info

 

The attendance is low because Mobley and Francis are gay?Oh,I'm sorry I read two thread titles together.

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I'm not the type to eat it up but the type to hit it raw dog and seed it up.

 

Davo,

the "no show" twist hurts my head. I think I will stop before I get nightmares about Steve and Cuttino kissing.

 

This isnt the first time the rockets have been shown as an expensive ticket in the sports world. Sports Illustrated did a piece about sports franchises and their average cost for a family of 4 and houston was right up there so this isnt a new thing

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