It doesn't even have to be body modification. Your hair, how you groom and what you wear is already more than half the battle. Just like those teen movies where they get an already hot chick, put some nerdy glasses, knitted sweaters and maybe some granny panties on her, and she's the supposed biggest loser in class. Lo and behold the makeover for dramatic effect.... Does that make one a culturist or are social norms and perceived status part of what glues society? Then why is something that basic not as evil as being even more prejudicial in other physical matters?