Good evenin BBS'ers. I'm brand new to the forum and just wanted to see if anyone on here had any advice as to a current dilemma I'm in. I've been thinking about going into sports marketing for quite awhile now and (over the last week or so) have resolved to go back to school and get a marketing degree to assist me in the process. I'm caught between taking online courses or on-campus classes (used http://www.marketingdegree.net/ as a resource) and I like to know what your thoughts are in whether I should take the more practical approach of chugging the classes out online or the more involved approach of heading to a campus. It basically comes down to this; is a hands-on approach to a marketing degree so useful that I'd re-arrange my day in order to accommodate it? Any insight would be greatly appreciated, and if there's anything you'd like to add about the degree it would be very welcome. Thanks.
Morey recently fielded a caller's question similar to this. He said there was no magic to how he got into sports, and that his situation was probably unique...with luck and right-place, right-time. He said, try to predict the next trend in sports. He actually said basketball, specifically. Predict the next trend and study that. He used China as a possible example. If China becomes a big force in basketball, then it's probably really helpful to know Mandarin as well as getting your sports marketing degree. Or learn Arabic for the Qatar World Cup...haha. I also know from my own work that the equivalent of FIFA for Formula-one racing is, right now, going to start a multi-million dollar Sustainability Campaign (which will have a marketing angle to it)...so knowing about Environmental/Social Sustainability would be an asset. And I'm willing to bet a lot of the major world governing bodies of each sport will follow suit. Anyhow, I think Morey was saying to think outside the box. Match your sports marketing experience with knowledge of a trend. I suppose Morey's trend was statistics, and how technology made it easier to track advanced stats.
Are you affiliated with marketingdegree.net and doing "market research"? If so, and you respond with a no, you'll make a joke out of the company. Just wondering.
Morey had a CS degree, and a MBA from MIT. I think the vast majority of people who are involved with professional sports don't have sports degrees.
Right, the vast majority took different paths than Morey. That's what he says. I'm just repeating what Morey said. His point seems to be that he got his break by being ahead of a trend, that maybe he didn't even realize at the time. And his only example is Basketball, there should be many trends, like the one I offered about Formula One.
I see, that does make sense. I appreciate the input and it does give me some ideas of how to proceed (I have quite a lot of experience with international sports such as rugby and cricket, which could give me a doorway niche). I'm a bit out of my depth when dealing with new languages, but I understand the point you were making. It seems as though the 'CV' for this kind of field is slightly more abstract than a cut and paste list of credentials. Good to know. I won't derail the thread by responding to the other posts.
Apparently, six posts worth. No need waiting for a response, he's already logged the post and collected his affiliate fee. Good job not even naming a single real University to contrast the "more practical" approach of getting a marketing degree online. Practical. Marketing degree. Online. Quick, bitterlawyer.com just updated their blog. "I've been thinking about getting into legal marketing law sales, and I'm wondering..."
Just clicked the link and the top school on their list is The University of Phoenix. Second? Kaplan. Obviously this guy isn't asking a serious question.