David Hasselhoff in Rehab David Hasselhoff is battling alcohol abuse. In a brief release Monday, his spokeswoman confirms TV's favorite lifeguard has entered rehab. " David Hasselhoff has checked himself into the Betty Ford Center. He realized his social drinking had increased more than he was comfortable with, and he decided to do something about it," publicist Judy Katz says in the statement. Katz did not address last week's National Enquirer that claimed the former Baywatch star, who turns 50 on July 17, had nearly died from alcohol poisoning during a binge last month. According to the supermarket tabloid, Hasselhoff had entered the Betty Ford Center, located outside Palm Springs, California, in late June only to check himself out two days later. At about 10:30 p.m. on June 25, he turned up--with no luggage--at the Desert Springs Marriott Resort and Spa in nearby Palm Desert and got himself a room, according to the paper. The following day, hotel staffers reportedly found him unconscious in his room next to an empty minibar. Paramedics were able to revive the actor, according to the Enquirer, and rushed him to emergency room at Eisenhower Medical Center, where he was treated for alcohol poisoning and then returned to the Betty Ford Center. His wife, Pam, was said to have flown out from Los Angeles to be by his side.