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The Argentine Tango: Luis Scola's Anta Commercial

Discussion in 'Houston Rockets: Game Action & Roster Moves' started by pryuen, Apr 27, 2008.

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pryuen Member

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Saw this Anta commercial of Luis Scola on TV.

Just want to share it with you guys.......

ENJOY !!!

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#1 pryuen, Apr 27, 2008

EbolaScola Member

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I love the music!

#2 EbolaScola, Apr 27, 2008
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he dunks?!? must've been a double

#3 RAID, Apr 27, 2008
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That was cute! Thanks Pryuen I was wondering about his commercial.

#4 Hayesfan, Apr 27, 2008
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i wonder how many times he traveled doing all those dibbling and spins.

#5 yuantian, Apr 27, 2008
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No way Luis gets that high.

#6 lastmanstanding, Apr 27, 2008
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Scola's the man, but that commercial was on the verge of being lame.

#7 Man, Apr 27, 2008

JD2010 Member

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so its official.
Morey needs to tell free agents "if you come to Houston, you'll get a Chinese shoe deal as well"

#8 JD2010, Apr 27, 2008
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lol, scola dunks? with his head above the rim?

he need to start putting those shoes in the real game.

#9 Alvin Choo, Apr 27, 2008
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I really like some of the Anta and Peak shoes -- I wish they were easily available here in the U.S.

#10 Vengeance, Apr 27, 2008
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adelman should yell each time our offense stalls - anta, keep moving!

#11 ibm, Apr 27, 2008
pryuen Member

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JD2010 said:

so its official.
Morey needs to tell free agents "if you come to Houston, you'll get a Chinese shoe deal as well"
Click to expand...

Well, it is a well-known public secret in NBA free agency market already.

And Chuck Hayes (Li Ning), Shane Battier (China Peak), Luis Scola and Steve Francis (Anta) are all heatedly debating who has the best Chinese sports shoes !!

http://www.sltrib.com/ci_9048098

NBA: Yao's Houston teammates score on Chinese shoe endorsements
Three Rockets enjoy lucrative endorsement deals
for Chinese-brand basketball shoes

By Ross Siler

The Salt Lake Tribune

Article Last Updated: 04/25/2008 10:19:32 AM MDT

Thanks to the stress fracture in his left foot, Yao Ming hasn't played a minute for the Houston Rockets in the last two months. That doesn't mean, though, that his footprints aren't all over this first-round playoff series with the Jazz.

Quite literally, in fact, with three of Yao's teammates wearing Chinese brand basketball shoes. Forget Nike, Reebok or Adidas. Shane Battier, Chuck Hayes and Luis Scola have six- and seven-figure endorsement deals with Peak, Li-Ning and Anta, respectively.

"While I would love to believe that it's because of my overwhelming charisma and personality," Battier said, "I think it has something to do with Yao."

It is perhaps the greatest tribute to the globalization of the NBA. While Yao wears an American brand of shoes (Reebok), his teammates have cashed in with Chinese companies simply by wearing the same uniform as Yao.

"Every game," Hayes said, "I get millions of people over there in Asia watching us and supporting me, and people, they see that I'm wearing Li-Ning, so I guess that brings up my fan base even more."

Joking with Scola at Thursday's pregame shootaround, Yao said he wanted a free dinner from his teammates, if not a piece of their contracts. "Are there any shoe company in Argentina interested about me?" Yao asked Scola.

"If Yao wore a Chinese shoe," Battier said, "I don't think there'd be any deals for us over here, so we're happy with Yao and Reebok."

For all the recent news reports about lead contamination in Chinese exports - children's toys, in particular - Battier said his Peaks are as good as any shoe he has worn.

"I toured the factory," Battier said, "and where my shoe was made, it was very well ventilated and well lit and labor practices seemed on the up and up."

The Rockets quietly claim the Chinese shoe contracts give them a potential edge in free agency. The deals are believed to be worth between $300,000 (for a player like Hayes) to $1 million or more for Battier and Steve Francis, who signed with Anta.

An undrafted and undersized forward, Hayes can forever boast that he has his own shoe deal. Li-Ning approached his agent last season and Hayes surprised Yao one day when he showed up to practice wearing the sneakers.

"Yao can vouch for me," Hayes said. "Out of the three shoe companies, mine is the best one. Yao said mine was by far the best one. Over there, I have the best shoe. So I would like to say I'm wearing the Nikes of China."

The three are featured on billboards in the country's biggest cities. Battier said every NBA game broadcast in China goes to break with a Peak commercial starring himself and returns from break with the same commercial a second time.

"I'm much more famous in China than I think I ever was in America, which is kind of cool," Battier said.

Rockets forward Mike Harris, who played in China earlier this season before signing with Houston last month, can attest to how tired he grew of seeing Battier on television.

"The commercial plays over and over," Harris said. "It got kind of repetitive. I got tired of watching it, so I just stopped watching TV. I started watching movies."

While Nikes retail for $100 or more, Chinese sneakers cost about half that, said Wang Meng, who covers the Rockets for Titan Sports, the country's largest sports newspaper. Li-Ning is the most established brand, but Anta is making inroads.

Approximately 70 Rockets games each season are broadcast in China, Wang added, making them China's adopted national team. He said the endorsement deals were far more cost effective than paying to advertise on government-run television.

Li-Ning has deals with NBA players Shaquille O'Neal and Damon Jones while Rockets owner Leslie Alexander reportedly has a $30 million stake in Anta. The biggest question, though, is whether Yao ever will wear a Chinese brand.

"There are a lot of Chinese shoe companies that really want to sign Yao when he becomes a free agent," Wang said. "There will be a fight, just like three, four years ago Nike and Reebok fight so hard to try to sign Yao."

rsiler@sltrib.com
Click to expand...

#12 pryuen, Apr 27, 2008
pryuen Member

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Alvin Choo said:

lol, scola dunks? with his head above the rim?

he need to start putting those shoes in the real game.
Click to expand...

http://news.zgzcw.com/news/8/2008-03-06/179111.shtml

Well, according to the above Chinese article reporting on Luis Scola taking the commerical in March in Houston, he specifically asked the rim to be lowered such that he won't get injured in the midst of the regular season.

And he joked afterwards that for this commercial, he dunked so many times that he never had dunked before in his life.....and that he had only dunked 3 times so far in the Rockets season.

#13 pryuen, Apr 27, 2008

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For real, whats the percentages of new acquistions who get Chinese shoe endorsements

#14 Shroopy2, Apr 27, 2008
pryuen Member

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Shroopy2 said:

For real, whats the percentages of new acquistions who get Chinese shoe endorsements
Click to expand...

Well you count it yourself.....

The following are the current NBA players having Chinese shoes endorsements:

Li Ning: Damon Jones, Shaquille O'Neal, Chuck Hayes
China Peak: Shane Battier
Anta: Luis Scola, Steve Francis, Bonzi Wells

So 5/7 of the contracts/endorsements were directly related to the players being team mates of Yao Ming.

#15 pryuen, Apr 27, 2008
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surprise Landry hasn't got any shoe deal yet.

#16 alecoool, Apr 28, 2008
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Alvin Choo said:

lol, scola dunks? with his head above the rim?
Click to expand...

Yes, he can dunk and already did couple times this season...

by the way, which eye did you use to have observed his head above the rim?

#17 alecoool, Apr 28, 2008
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pryuen said:

Well, according to the above Chinese article reporting on Luis Scola taking the commerical in March in Houston, he specifically asked the rim to be lowered such that he won't get injured in the midst of the regular season.
Click to expand...

Lowered rims??? Sounds familiar

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#18 Yaozer, Apr 28, 2008

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Anybody know the build quality on those chinese brand shoes...they look like your Wal-Mart type shoes, cheap and uncomfortable

#19 v3.0, Apr 28, 2008
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RAID said:

he dunks?!? must've been a double
Click to expand...

there was only one game this season...i think the last phx game where he dunked it...

#20 vstexas09, Apr 28, 2008

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