I actually saw that ad yesterday...I didn't hear the zipper sound f/x. I was somewhat shocked that a major network would actually call one of their anchorettes "sexy" in an ad. Pretty tacky (although I do think Zahn is a sexy ol' broad). OS
I like this quote from the article: Turell characterized the promotion's statement that Zahn is sexy as an error in judgment, "whether it's true or not.''