http://sports.espn.go.com/nba/news/story?id=2740701 James to make 'cameo' appearances in Microsoft ads Associated Press SEATTLE -- The ever-expanding LeBron James empire is entering a new realm. Microsoft Corp. is using the NBA star to promote next week's consumer release of its new Windows Vista operating system. James will make what a Microsoft spokesman described Tuesday as cameo appearances on national television commercials that will begin airing Jan. 30. James is the first NBA player that the Redmond, Wash.-based software giant has used to promote its products, Microsoft spokesman Lou Gellos said. And Vista may not be the last Microsoft project for the Cleveland Cavaliers guard. "We're happy with him. And I know his people are happy with it, too," Gellos said. "We're talking about what future projects we might do with him." James and Microsoft have worked together in the past, during the player's summer bicycle event for charity in his hometown of Akron, Ohio. Microsoft declined to reveal how much it paid James, who turned 22 last month. When he was still a senior at Akron's St. Vincent-St. Mary High School, James signed a seven-year, $90 million endorsement contract with Nike. James already has endorsement contracts worth an estimated $150 million. He and three friends, Maverick Carter, Randy Mims and Rich Paul, have formed LRMR Development LLC to run James' personal and business management. James is LRMR's CEO. James signed a three-year, $60 million contract extension with the Cavaliers last July. Last year, in an interview with The Associated Press, he said one of his primary goals was to "be the richest man in the world." He also wants to a world "ambassador." "I've moved in my life and my first day in a new school I was always able to make new friends," James said last year. "That's difficult for some people. So someday being an ambassador to the world and not just the NBA would be great. I want to be the face of a lot of things." Copyright 2007 by The Associated Press
i think i recall him sayin he wanted to be the 1st billionaire athlete nothing wrong with that Rocket RIver
Lebron and Vista, perfect match. Both are overhyped products that when crash or fail, will blame their surroundings as the problem. Everyone who deals with either product has to adapt to their needs as opposed to the other way around, and much like Microsoft, Lebron forces you to upgrade to a new pair of Lebron's every year.
He must have realized that he's not going to beat Schumacher ($1BB by 2008-9) or Tiger (2013) to a billion, so he has to have a longer term plan. Hence, the richest man in the world.
Yeah, cause LeBron crashes all of the time, has blamed his teammates and his awful team has been adapting to him, and THAT'S why they're terrible. Jesus, that was dumb. But yeah, **** Vista.
I quess he means Michael Schumacher the formule 1 driver. He retired last year. Didnt know he was close to a billion.
I didnt want to start a new thread for it but did anyone catch that insane throwdown by Lebron in the 1st half today? His head was above the rim literally. Oh, commence with the lebron hating
