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Hilarious... AOL finds new way to keep their customers

Discussion in 'BBS Hangout' started by Yonkers, Jun 22, 2006.

  1. Yonkers

    Yonkers Member

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    http://www.nbc10.com/news/9406462/detail.html

    An incredible video from CNBC shows an AOL customer trying to cancel his account, but a phone rep won't let him do it. What customer Vincent Ferrari got when he tried to cancel his account was a lot of frustration.

    It took him 15 minutes waiting on the phone just to reach a real, live person.

    And, what happened next was recorded by Ferrari on audio and lasted about four minutes:

    CLOCK READOUT - 00:00

    AOL REPRESENTATIVE: Hi this is John at AOL... how may I help you today?

    VINCENT FERRARI: I wanted to cancel my account.

    AOL: Sorry to hear that. Let's pull your account up here real quick. Can I have your name please?

    VINCENT: Vincent Ferrari.

    CLOCK READOUT - 00:30

    AOL: You've had this account for a long time.

    VINCENT: Yup.

    AOL: Use this quite a bit. What was the cause of wanting to turn this off today?

    VINCENT: I just don't use it anymore.

    AOL: Do you have a high speed connection, like the DSL or cable?

    VINCENT: Yup.

    AOL: How long have you had that...

    VINCENT: Years...

    AOL: ...the high speed?

    VINCENT: ...years.

    AOL: Well, actually I'm showing a lot of usage on this account.

    VINCENT: Yeah, a long time, a long time ago, not recently...

    CLOCK READOUT - 01:47

    AOL: Okay, I mean is there a problem with the software itself?

    VINCENT: No. I just don't use it, I don't need it, I don't want it. I just don't need it anymore.

    AOL: Okay. So when you use this... I mean, use the computer, I'm saying, is that for business or for... for school?

    VINCENT: Dude, what difference does it make. I don't want the AOL account anymore. Can we please cancel it?

    CLOCK READOUT - 02:21

    AOL: Last year was 545, last month was 545 hours of usage...

    VINCENT: I don't know how to make this any clearer, so I'm just gonna say it one last time. Cancel the account.

    AOL: Well explain to me what's, why...

    VINCENT: I'm not explaining anything to you. Cancel the account.

    AOL: Well, what's the matter man? We're just, I'm just trying to help here.

    VINCENT: You're not helping me. You're helping me...

    AOL: I am trying to help.

    VINCENT: Helping... listen, I called to cancel the account. Helping me would be canceling the account. Please help me and cancel the account.

    AOL: No, it wouldn't actually...

    VINCENT: Cancel my account...

    AOL: Turning off your account...

    VINCENT: ...cancel the account...

    AOL: ...would be the worst thing that...

    VINCENT: ...cancel the account.

    CLOCK READOUT - 03:02

    AOL: Okay, cause I'm just trying to figure out...

    VINCENT: Cancel the account. I don't know how to make this any clearer for you. Cancel the account. When I say cancel the account, I don't mean help me figure out how to keep it, I mean cancel the account.

    AOL: Well, I'm sorry, I don't know what anybody's done to you Vincent because all I'm...

    VINCENT: Will you please cancel the account.

    CLOCK READOUT - 03:32

    AOL: Alright, some day when you calmed down you're gonna realize that all I was trying to do was help you... and it was actually in your best interest to listen to me.

    VINCENT: Wonderful, Okay.

    CLOCK READOUT - 03:39

    "I've never ever experienced anything like that," Ferrari told CNBC.

    He recounts how the AOL representative - as a last resort even asked if his dad was home.

    "I think I could've put up with everything, but at the point when he asked to speak to my father, I came very close to losing it at that point," said the 30-year-old Ferrari.

    Ferrari then posted the call online, and the response was tremendous.

    AOL sent him an apology and said the customer service rep was no longer with the company.
     
  2. Mulder

    Mulder Member

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    That sucks because that's probably EXACTLY what AOL trained the guy to do.

    EDIT: As suspected...

    10 years inside a call center pressure cooker, the Sitel Corporation. That's how much time one reader clocked in as a "golden child" CSR on the road for upper management, until he quit to better his life.

    Our tipster was there before they took on AOL as overlord customer and stayed there after, and the change was profound. Reps are paid below fast food workers, he says, and more than 70% of the focus was on call volume and length of call, not customer service (confirming our suspicions all along). His experience sounds hellacious.

    He writes, "As Sitel grabbed up the AOL style contracts this changed dramatically from a professional development environment with a business casual feel to a meat grinder that ditched almost all but the most basic cleanliness standards. Now having Sitel on your resume means you have the basic motor and social skills to get a job, nothing more."

    Shed a tear for the lowly CSR at the behest of America Online, after the jump...
    Our anonymous tipster writes:

    "I used to work for a company that did AOL support (in fact I live with the person who was the 'lead trainer' for the AOL contract) and unless the contracee/contractor relationship has changed drastically in favor of the workers (yeah, right) someone working on the AOL contract has far less job security than someone who works directly for AOL.

    If AOL doesn't like a contractor CSR for any reason (tone of voice, sound of voice, call handling skill) they ring up the contracting company and say 'make that person disappear'. The contracting company will, in order to maintain as good a relationship with the moneybags as possible, get rid of the CSR ASAP.

    The most likely reason that these contracted CSRs aren't very good at their job probably has more to do with the fact that the call center they work for is paying wages that are often lower than fast food. They drag people in with half hearted promises of possible bennies, a clean office environment and something to put on their resume that says something other than Food Service.

    Where I live Sitel Corporation (Madison Wi) was once known as a breeding ground for entry level IT tech workers. Once upon a time hiring a Sitel veteran insured you got someone who had been in a pressure cooker environment surrounded by other techie types, absorbing a whole range of IT support related information. As Sitel grabbed up the AOL style contracts this changed dramatically from a professional development environment with a business casual feel to a meat grinder that ditched almost all but the most basic cleanliness standards. Now having Sitel on your resume means you have the basic motor and social skills to get a job, nothing more. Having 3 consecutive years at Sitel either means you are a manager type who can get blood from stones or a total tool who probably isn't worth the time to interview.

    A contracted call center's whole life revolves around pre-negotiated service level measurements. Ensuring that their company gets paid is the whole world. It's not about the customers, it's about getting to the end of the script fast enough--- CSRs who fail to take the requisite number of calls are cutting into the company's profit margin. At least 70% of our focus was on number of calls per hour and average length of calls. Another 20% was related to following 'the script' for a call--making the call fit the pre-determined pattern with the right noises made in the right places. Somewhere buried in the remaining 10% was customer satisfaction, in there with the other more typical stuff like being on time, ability to communicate and following instructions.

    I've been there--I was one of Sitel's 'golden children' being groomed for advancement by my leads and managers. I saw how the numbers changed us. To be fair, I worked there 10 years ago and I didn't quit because I was disgusted or didn't like the path so it's not like I can really be all 'holier than thou' about it. (I left out of a desire to change my life significantly after the death of a parent totally unrelated to Sitel or its practices).

    Life of a CSR working for a contracted call center is pretty awful work."

    http://consumerist.com/consumer/top/life-inside-in-an-aol-call-center-182129.php
     
    #2 Mulder, Jun 22, 2006
    Last edited: Jun 22, 2006
  3. Dave2000

    Dave2000 Member

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    The call was on bored.com last week, and working at a call center, we thought this was hilarious. Its just plain wrong on what the guy did to make this guy feel like an idiot. Its one thing to call out a person just because he lied for not using the service, but damn, he wasn't helping at all to try to entice him one bit. Glad to see that the rep was fired, but then again, that maybe a lie.
     
  4. tigermission1

    tigermission1 Member

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    I had a very similar experience with AOL in the past, they just don't take no for an answer.

    Needless to say, I cancelled their service and never looked back...
     
  5. Harrisment

    Harrisment Member

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    AOL sucks balls.
     
  6. Austin70

    Austin70 Member

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    Glen Beck is about to play it on his show.
     
  7. Faos

    Faos Member

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  8. Harrisment

    Harrisment Member

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    Glen Beck sucks balls too.
     
  9. Austin70

    Austin70 Member

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    In my office I can only get local am or music, and sometimes music gets old.
     
  10. SwoLy-D

    SwoLy-D Member

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    "'Cuth AOL doethn't thupport Javathcript!!!"
    [​IMG]
    ------------------
    Maybe they just wanted to keep a Ferrari?
     
  11. Yonkers

    Yonkers Member

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    LOL Swoly
     
  12. Mulder

    Mulder Member

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    Did the customer make the AOL rep aware that he was recording the call? If not, is that illegal?
     
  13. bobrek

    bobrek Politics belong in the D & D

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    As I understand things as long as one of the parties know that a call is being taped, taping is legal. (Of course if you have a warrant to tap someone's line, that is an entirely different scenario)
     
  14. across110thstreet

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    aol was recording the call as well, I assume, so no harm no foul
     
  15. JuanValdez

    JuanValdez Member

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    Depends on the state. Also, the rules might be different since it is a business call. Besides, AOL probably played a message in the beginning warning that the call might be taped.
     

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