...you lie about small silly things..no lawsuits will come from a smart lie..."we've been selling this car like hot-cakes!" or "my friend just bought this car a month back....he's lov'in it"......it works....if you want to stand out then lie...if you want to be the honest salesman sitting by yourself in the back making NO money...then so be it...honesty in sales doesn't get you places.
that was an awesome ready thanks for the link.. I think you need to know your customer and cater to them. J
There's so much to say about this job, but the edmunds link sums it up in a nut shell. There are some things that are different but overall it's almost the same. The product knowledge is killing me right now. Toyota has 18 different models for 05 and probally 3-4 different trims on each one. I would love to take some time and research each vehicle down to the bone but working 12 hour/days doesn't give me much time to do much research. All I can say is Im looking toward my day off (sunday), lol.
CYF, please pay no attention to those who would encourage you to lie to suceed. That's a bunch of BS.... Learn the product, deal straight up (it's true the customers are often more weasly than the salesperson; so be ready for that), always follow up, don't get bogged down by things out of your control, and don't pre-judge your customer. Good luck.
Don't forget to hang out near the front door with other employees, and smoke cheap cigarrettes. Even if you don't smoke, just pretend to. Trust me, customers love that!
That story is a little bit outdated probably. Pretty sure they don't use the "4-square" technique anymore. Thats so 1993. These days, the negotiation window is much much smaller than it used to be, given the fact that most dealer will let vehicles go right at, or below invoice + other small incentives.
yeah..that about sums it up for me too. I knew the cars inside and out but that's not the point of selling cars. Most stressful job I ever had. Everyone is out for themselves it seems. There were a few people that actually enjoyed working with the customers but for the most part it was complete hell. My eye would twitch non-stop when i was working there and the hours you intially put in are ridiculous. It's a lot of hard work but I can see the payoff once you start working there a while. I just couldn't handle having to lie to customers just so I could meet my quota or else I'd be fired. I quit and went back to my original field of work. Thank god
man, working 40 hours a week sux. i can't imagine doing 70, much less 50. it's just not a way to live. but i give major props to those who stick it out.
Dealer will always win, but with the internet, things are alot better. If you're buying, just remember, they need you more than you need them.
Curious, can you buy cars from dealers in other states? I mean can I buy from Texas or New York dealers while living in Indiana.
Sure. I bought my last car from a Honda dealer in another state because they gave me the best deal. Send dealers an email stating what kind of car you want (year, make, model, options, color) and what you are willing to pay.
Do you have them ship it to your local Honda dealer to pick up? I will be looking for either an Accord or a Camry next summer (which ever is cheaper with the options I want).
