We always hear about everything that's bad about it. Society believes that ad men have less integrity then lawyers. Can someone tell me why advertising would be needed ? What is good about it ? What good has it done ? Thanks ------------------ "norm, would you like to buy an indian scalp ? This deal isn't gonna make or break me Norm, so don't jerk me around." Harry Carey "Norm, if I had a mohawk scalp, I wouldn't be sitting here talking to you."
When it promotes a worthy cause or good attributes about people and things, when it encourages us to be better people and when it warns us of serious issues are all good reasons for advertising. ------------------ So, I took the million dollars and bought a steam shovel...
The fact that Rockets players are in advertisements is reason enough for me. ------------------ Ceo of the Walt Williams and Lisa Malosky fan club. atheistalliance.org
Advertising can inform you of a product or service that you were unaware of. It can introduce new products that will help you and your life. Advertising can also sway your purchase towards a product that may be better for your needs than a competitor. ------------------ "Up and down, inside out, outside in, some you lose some you win" -- DMB -> "Sweet Up and Down"
Advertising is the means by which people pay to promote a product. This payment can help fund things that people do want to see. Many forms of entertainment, in particular, are funded by advertising. Without advertising, many forms of entertainment that we enjoy either wouldnt' exist, or wouldn't exist in the same form or with the same quality. No television or radio programming. No real internet. No newspapers. (And these particular items have benefits beyond entertainment -- keeping us informed, health/safety, weather, traffic, and keeping politicians accountable.) Sponsorships, while annoying, also provide benefits. They can help provide for renovation/maintenance for public facilities like Reliant Park or the Compaq Center. They can help charities by paying the expenses for a fundraiser -- Like the Memorial Herman / March of Dimes Walk-A-Thon. They can make special sporting events possible -- like the galleryfurniture.com bowl or Shell Houston Open. On a note that reaches closer to home, they are one of the primary revenue streams for professional sports teams. The Rockets, Comets, Astros, Aeros, and soon to be Texans draw their lifeblood from advertising dollars. ------------------ Stay Cool...
Advertising has helped me realize that I need to buy a new car and try new dishwashing liquids every week to be happy. Money buys happiness. Thank you advertising! ------------------ WIN NOW! The Protrolls.com message boards! Hey, I've got posts now! Feel free to join in the trolling fun! Protrolls.com!
thanks for responses, this is helping me with my project (like the elementary school question). btw, I'm an ad major, so this means alot to me. Keep the responses coming. ------------------ "norm, would you like to buy an indian scalp ? This deal isn't gonna make or break me Norm, so don't jerk me around." Harry Carey "Norm, if I had a mohawk scalp, I wouldn't be sitting here talking to you."
Junk mail advertisments that you receive in the mail can be used as toilet paper substitutes to wipe your ass with, in case of actual toilet paper shortage. ------------------ Give me ambiguity or give me something else. Sign up for season 2 of the CC.net NBA Sim League! http://bbs.clutchcity.net/ubb/Forum12/HTML/000328.html
RR wrote: "Junk mail advertisments that you receive in the mail can be used as toilet paper substitutes to wipe your ass with, in case of actual toilet paper shortage." it also makes good kindling. just think of all the trees that would be saved if they only put ONE of those subscription forms in all those magazines?? rH ------------------ visit: The Psychedelic Groove House of Rockets Basketball Love! President, CEO & Charter Member of Rocketholics Anonymous Jiizz Coach Sloan, "OK guys, after we practice layups, I want everyone to pair up with a buddy and practice your flops even though we lost to the Mavs in the first round and will never win a championship!"
The ultimate good of advertising is that it brings us closer to the ideal world of perfect information regarding a product. Perfect Information contributes to perfect competition in which consumers are fully informed about products, their price, features and most importantly, availability of substitutes. An example of this is say you want to buy a new computer. Living in Houston, and with no advertising, you may choose to buy a Compaq Computer from the local PC store. You would have little background or information available to "shop around". Now lets say you get your hands in the Sunday Chronicle which is full of adds - not only do you discover that the same Compaq computer can be bought at Bestbuy for 15% less, but you also find that HP offer an almost exact substitute for even less. You now have better information to make a better decision about your purchase. Both HP and Compaq are fully aware that if they price their product too high, the other will MAKE YOU AWARE of the difference through advertising. It is in their best interest to advertise. Of course the negative side is that too much advertising can cause needless price increase, however in competitive industries it is not (usually) a problem. ------------------ ..as a man danced so the drums were beaten for him. Current Rocket's Salary & Contract Info
I think someone is reading way, way too much into ads. I can't remember the last time I saw a commercial that implied trying a new dishwashing liquid would make anyone happy. I do remember seeing commercials that stated trying a new dishwashing liquid would get your dishes cleaner. The horror. Money doesn't buy happiness, but it buys products, and that's what advertisers are selling. Again, I think you are reading too much into this. I don't see advertising as selling "fulfillment as a human being". I see advertising as selling products that allow for a lifestyle that produces happiness. In other words, Downy's not out there claiming their toilet paper will fulfill you. They're out there claiming that if you buy toilet paper, you don't have to walk around smelling like Ahmad Rashad's face after an interview with Michael Jordan-- which would make most people happy. Unless you're a Phish fan and you like smelling like an unwashed athletic supporter. Most people like living in clean, safe, attractive homes. They're happier with that lifestyle than living in a dirty co-op in a high-crime area. So I can't really fault Formula 409, Abrams Security, or Ryland Homes for implying in their ads that their products are preferable to the alternative. Likewise, most people would rather drive a reliable, sporty new car than a 1972 Lincoln. I don't really fault GM or Ford for capitalizing on that desire by showing happy people in their commercials. What would you suggest? Should they show dour, melancholic proles on their way to work in the cog factory? Should they include dialogue from the proles stating that "my new car makes me only somewhat happy, but life is still nothing but a series of crushing humiliations and futile attempts at true spiritual fulfillment"? What are you, German? Money doesn't buy happiness. OK-- what does buy (produce) happiness, and for God's sake what does that have to DO with advertising in the first place? ------------------ BK: "Hey coach, great season. Thanks!" Rudy: "Thanks guys, appreciate the support." This really happened. [This message has been edited by BrianKagy (edited May 07, 2001).]
Det, what's your problem? I'm asking a question. Jamcracker, I'm sorry you don't remember Dieter, the Mike Myers skit from Saturday Night Live. From now on, I will put smiley-happy faces around even the obvious jokes so that you can keep up.
Don't blame him for your own shortcomings, Brian. As hard as it may be for you to imagine, not everyone stays at home on Saturday evenings with their hands in the potato chip bag and their eyes glued to the idiot box. It's called having a life. ------------------ "Blues is a Healer" --John Lee Hooker [This message has been edited by RocketMan Tex (edited May 07, 2001).]
Would you like to touch my monkey ? ------------------ "norm, would you like to buy an indian scalp ? This deal isn't gonna make or break me Norm, so don't jerk me around." Harry Carey "Norm, if I had a mohawk scalp, I wouldn't be sitting here talking to you."
I think someone is reading way, way too much into my post. Actually, I like a lot of the commercials out these days. The funny ones are effective and even well acted. As for junk mail? There's nothing good about that. Although, it keeps the recycling company going. ------------------ WIN NOW! The Protrolls.com message boards! Hey, I've got posts now! Feel free to join in the trolling fun! Protrolls.com!
Well, if it wasn't for ads, you would directly have to pay actors their salaries. Friends=$150,000 an episode for all 6 cast members. $900,000! Of course there are many people watching, but cable prices would go up drastically. You would also have to pay for the radio, internet(Many of us already do, but anyone with Netzero would have to start paying) ------------------ Never Underestimate the Heart of a Champion
It gives me a chance to notice a product or service that I was unaware of. Gives me a pointer to discover more about a particular product or service. Also some are quite entertaining ------------------
