Lock it if this has been posted already...I did a quick scan and didn't see it. Does anybody know where to get the complete list? Anyways, William Frawley got screwed... http://news.yahoo.com/s/ap/20050812...XgVDtis0NUE;_ylu=X3oDMTA3YXYwNDRrBHNlYwM3NjI- By DAVID BAUDER, AP Television Writer Thu Aug 11, 9:04 PM ET NEW YORK - Lucille Ball is America's most beloved dead star. The company that developed the "Q score" that broadcasters and advertisers quietly consult to measure a personality's popularity has done a survey that tests the reputation of performers who have gone on to that big soundstage in the sky. The redheaded sitcom star of the 1950s and '60s, who died in 1989, has topped past "Dead Q" lists as her comedies seemingly live forever on television, said Steve Levitt, president of Marketing Evaluations, Inc., which conducts the tests. "What is there not to like about Lucy?" he said. Bob Hope, John Wayne, Jimmy Stewart and Red Skelton follow her on the popularity list. For 41 years, Levitt's company has given consumers a list of names and asked if they know the people and to rate how much they like them. From their responses they calculate the Q score, a measure of both familiarity and likability. Advertising executives use the information to make sponsorship decisions, while broadcasters check Q scores to see how well their news and entertainment stars are connecting. Tom Hanks has been the most popular live star in the last few surveys. Dead stars still do business, though. Coors used film clips of Wayne in a popular commercial, while Fred Astaire has danced to hawk a vacuum cleaner. "Some of these deceased personalities have Q scores equal to or greater than some of the live personalities we measure," Levitt said. Two performers are relatively new to the list: Johnny Carson and John Ritter were both ranked among the 10 most popular dead stars. Others offer a reminder of television's power to keep people figuratively alive; "The Honeymooners" star Jackie Gleason, who died in 1987, is still remembered and beloved. "Peanuts" creator Charles Schulz and Michael Landon fill out the top 10. Out of 169 personalities tested, diet doctor Robert Atkins had the lowest score. Tupac Shakur and Johnnie Cochran also have high negative ratings, Levitt said. The national survey was conducted by mail questionnaire.
My favorite dead celebrity is A-Train. that dude used to make me laugh so much reading his po... uuuuhhh... sorry, man. But, seriously folks, ELVIS? Anyone? I disagree with the news report above.
I was thinking the same thing, not one musician listed here. I think it was mislabled and should have been called the most beloved dead actor's. I know, I know, Elvis acted too, but do you really miss him for his acting?
Well, the Elvis that most people remember is of him being overweight and sitting on his toilet with a blocked colon...not exactly the most poetic way to leave the world. Plus, don't most Elvis fans think he's still alive?
I can't stand the Lucy scratch off lottery commercials that are all over the radio airwaves right now.
I live in the town that she was born/ grew up in. Everything here is all about lucy. There is a 4 story mural ona parking ramp downtown. We even have a Lucy Musuem and theatre. Every year, there is a big Lucy Festival. Tell me abot it.
Ditto. That commercial makes me want to drive my car into oncoming traffic. My favorite dead celebrity is Dustin Diamond. He was awesome as Screech.
