I was just wathing something on VH1 about Moby and I realized just how important what he did with his last album was. His album, Play got NO play on radio because of the same typical stuff - doesn't fit any format. So, instead of packing it in, he sold it out. Well, sort of... What he did is licenced the use of EVERY SONG ON THE CD to different commercials but ONLY the one's of his choosing. As a result, his songs got tons of play on TV and radio and his album sold millions. What this did was give artists another outlet for their music AND gave them the template for how to do it. I'm not a big fan of the idea of selling out, but wierd times in the music biz call for creative solutions and, if you can choose the advertiser, so be it. With all the flap over Napster, it is nice to see someone finding creative ways to market themselves when the music biz won't. ------------------ Mmmmmmm. Sacrelicious.
Um, isn't it spelled Licensing? ------------------ Francis out top, 9 seconds on the clock, he gives a no look pass to Cuttino Mobley, 4 seconds left, Mobley passes to an open Langhi in the corner with 1 second left! Langhi at the buzzer.......YES!!! How Sweet It Is!!
Jeff, Interesting thoughts about creative marketing. What about Pearl Jam coming out with something like 50 CD bootlegs (or was it 75?). Now what could that possibly accomplish? ------------------ 'Deeds, not words, shall speak me.'
The word can be spelled two ways: "license" and "licence." ------------------ My dream job is to be a Houston Rockets towel boy.
Well, Volkswagen's use of "Pink Moon" did wonders (relatively speaking) for Nick Drake. Although he's been dead for almost 30 years.
