I actually thought the lizards were funnier than the frogs. The ferret, however, is still the best. Rinky rer.
They had bought two spots. After the first commercial aired Fox pulled the 2nd. o Daddy's 2nd Super Bowl Ad Rejected http://thewhir.com/marketwatch/god013105.cfm January 31, 2005 -- (WEB HOST INDUSTRY REVIEW) -- Web hosting provider and domain registrar Go Daddy (godaddy.com) reportedly purchased a second thirty-second Super Bowl advertisement slot worth $2.4 million, but had the actual ad rejected by the Fox Network, according to a weblog post by CEO Bob Parsons. Because the ad was rejected, said Parsons in his weblog, the company will run the same ad in both time slots it has purchased. The original ad, which Fox has already approved, will run at halftime and in the final minutes of the game. In a move to take advantage of the publicity, Go Daddy said it will make the rejected ad available on its Web site on Monday, January 31. "We will make the second 'rejected' ad available sometime late on Monday, January 31, for your pre-Super Bowl viewing enjoyment. It's funny and it makes me laugh. I hope it does the same for you," Parsons wrote. Go Daddy has invested $4.8 million in Super Bowl advertising as part of its efforts to increase brand awareness outside the Web hosting community. The company says it is not concerned with the stigma attached to Super Bowl ads, a sober reminder of dot-com-era excess. "Remember, one of the main differences between GoDaddy.com and all those .coms that advertised in the 1999 Super Bowl and then went up in smoke - is that Go Daddy actually makes money," Parsons wrote.
I think that was the first tobasco sauce add I've ever seen first one I've ever remembered anyway... guess it worked oh yeah, and looks like The Longest Yard is Waterboy II
I've never understood the obscene prices advertisters pay for airtime during the Super Bowl. Was anyone here actually compelled to go out and purchase anything advertised last night just because the commercial was funny?
AntiSonic did you read this thread? how many other commercials get talked about like superbowl commercials? when you go shopping and you are unsure of what to buy, do you buy brand a. that you have heard of, seen the commercial and maybe talked about it with a friend or brand b. that you've never seen/heard of before and is a complete mystery? advertising works, the more people that see/hear about your brand the better pretty simple on the face, and pretty devious what some commercials are actually saying.... Herbal Essences, for instance... use this shampoo and have an orgasm... wtf... but it worked VERY well for them babble babble stop me
I can see that working for smaller companies whose first major exposure is a superbowl ad, but how can that actually apply to huge companies that have built up consumer bases for generations (i.e. Pepsi, Budweiser, etc.)? Don't brand names practically sell themselves when they get to a certain point? Seems like a waste... but then again I don't know the first thing about marketing.
Sorry, but I thought that the "thank you soldiers" commercial was some self-serving crap by Anhueser Busch. Did the really need to tag their corporate logo on it? "A thank you commercial to the troops brought to you by BEER!" "We support the troops - so BUY OUR BRAND OF BEER!" Just show the commercial & don't stamp your brand on it. The troops deserve an unconditional & untainted thank you - not this.
I think they did ok on that one. I was starting to wonder if the govt had paid for that, and was starting to get pissed. It would have been different if they would have been drinking beer in the airport or something, but just putting their logo at the end was ok, IMHO.
Maybe... I don't know - I just thought it was self serving. I wonder if someone had said to ABusch "You can run the commercial but leave the corporate logo out of it" if they still woulda run it... I doubt it & that's what bothers me - the fact that in the end it was just about selling more beer.
I can see car companies or even high volume business advertise on the SB, but what was Bubblicous doing with a spot? They would probably have to sell millions of packs to generate the revenue to cover this expense.
IM sure a lot of kids who are obsessed with Lebron these days will go ahead and start buying the gum more and more.
it's psychology/physiology the more you hear a name, the easier you remember it, and if you liked the commercial, you associate your approval for the commercial with approval for the brand people are far more easily manipulated than I'd like to believe, and is even more effective when you don't know/forget that you are being manipulated sounds dumb, and everyone on Earth says "I don't buy product A. because of the commercial" but the sad truth is it works If you like something you associate it with yourself, which is why far far more often than not, you marry those who are like yourself and NOT the opposite, people named Dennis are more likely to be dentists and so on i.e. The Ced the Entertainer commercial... everyone watches it and goes HAHA but what your subconcious saw was so much more you liked what you saw, so you are now Ced you didn't like the woman nagging, your beer made her go away the clever switch to the dog says loyalty which they REALLY REALLY want you to associate with their beer.... fastforward to the supermarket, and you go shopping for beer... now, do you get the one that tastes the best, or does the one that tastes the best the one that tells your subconcious the things you most want to hear?
