[thedrinkbusiness.com]Yao Family Wines to capitalise on NFT boom

The fertitta-McNair school of management just went up a few slots in my book. Essentially, for someone old as shi*t, this is like basketball cards. It is sort of a propped up value based on hype, but its really just a damn paper card with a picture with marketing and hype around it, no intrinsic value especially if something cooler comes around?

Or like those supreme clothes. People are paying for the hype but the quality and branding is just similarly made in china next to walmart factory, but its got the right social media endorsements?

 

Runtime is 10 minutes or so, but it's worth it.