Yep, this was coming.... http://www.chron.com/cs/CDA/ssistory.mpl/nation/2360563 OAK BROOK, Ill. -- Kobe Bryant has lost his sponsorship deal with McDonald's, costing the NBA star another endorsement while his sexual assault case proceeds in Colorado. The fast-food company said today its three-year agreement with the Los Angeles Lakers guard expired Dec. 31 and was not renewed. "It would be inappropriate to comment or speculate at this time about any future sponsorship relationship," spokesman Bill Whitman said. Ferrero of Italy, the maker of Nutella chocolate spread, earlier chose to not renew Bryant's endorsement contract. Bryant's once-wholesome image has been damaged since a 19-year-old woman accused him last year of sexual assault. Bryant admitted committing adultery but contends the sex was consensual. Bryant, a five-time All-Star who helped the Lakers win three NBA championships, recently hurt his shoulder and could miss several weeks.
I guess we won't be seeing Kobe Bryant as a pitchman for Coors, either. scene: clear blue sky above snow-capped peaks; cue, smiling Kobe Bryant "Here in Colorado, high in the Rocky Mountains..."
If he's guilty I hope he gets his share of "abuse" in jail. But by the same token, if he's found innocent I hope he sue the woman and do what ever he can to get back at her and ruin her life.
Gotta love that generic red/white jersey with "8" on it. Man, those fake jersies make everything feel so cheap.
Weren't Penny Hardaway and Grant Hill also former Sprite spokespersons? Maybe there's a new curse in Sports.
we´ll find out in mid-summer if this famous madden-curse still exists... now that kobe has lost this deal, any chance of bringing back "un-beat-able"....
Sprite? McDonald's? Nutella? His first mistake was picking so many unhealthy sponsors. He needs to sign an endoresment deal with Whole Foods grocery stores... Hey, maybe he can replace Jerod in the Subway commercials!
Not if you were about to sign a huge contract to play a game, it wouldn't. Plus, maybe you should've thought about that before you went out and cheated on your wife.
I guess that's one good thing to come from this whole debacle: I don't have to see Kobe's mug plastered all over the place.