Haven't really heard much of him, but I will give him a chance. The Biebs has grown on me with his last album, so I don't see why Zayn can't do the same.
Unfortunately I won't be able to ignore it, as I have teenage daughters and we have to compromise on radio playtime when in the car. So, in the 50% of the time I am forced to listen to Top 40 radio, I will hear this song at least three times a day for a few months. Pretty sure Zayn comes from a "band" in which no-one plays an instrument, which tells me pretty much all I need to know about him. Might be wrong though.
There's a difference between having talented producers, and having talent yourself. 95% of teeny boppers fit into the first category.