I have to do a project for sports marketing class. Where can I find information about the Houston Rockets?? I need their specific information. For example: III. Market Research and Analysis /20 a. Provide a specific definition of your relevant market i. Answers the question: Who are my consumers (past, present, & future)? 1. In terms of demographics (age, sex, income, etc) and psychographics (attitudes and opinions) 2. Where do they reside / work? 3. Where, when and how have my consumers been exposed to my product and its advertising? 4. How and why do people become involved in my product? 5. Are people committed to this product? Why? b. Estimate the market size (you may want to use the “critical trading radius” technique as it applies to your product, service, etc. c. Identify any market trends that may affect your organization d. What is your estimated market share based on total size? i. Initial share and in the next 3-5 years
