Cocaine- the energy drink!

Mr. Brightside · Sep 21, 2006

http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=406304&in_page_id=1770

'Cocaine' drink claims to be real thing
21st September 2006

Anti-drug campaigners today attacked the makers of a soft drink who have called their product cocaine.

The high-energy drink is being billed as a "legal alternative" to the class A drug, using a massive hit of caffeine instead of cocaine.

Its maker claims the title is "a bit of fun" but critics slammed the technique as a cynical ploy which could tempt young people into using drugs.

The drink's inventor, Jamie Kirby, said: "It's an energy drink, and it's a fun name. As soon as people look at the can, they smile."

He claims Cocaine is "350 percent stronger than Red Bull" but that people do not experience the "sugar crash" or jitters that he says some of the other energy drinks can produce.

But David Raynes, of the UK National Drug Prevention Alliance, said: "It is people exploiting drugs. It is a pretty cynical tactic exploiting illegal drugs for their own benefit."

Las Vegas-based drinks company Redux Beverages is producing the drink which contains 280 milligrams of caffeine. According to the company's website, the only way to get more caffeine per ounce is with an espresso.

Mr Raynes added: "The fact is that subliminally, it is making the image of drug use cool and that's what kids what to be, cool.

"Kids will be drinking Cocaine and will inevitably link the two. The drink is relatively innocuous, but they will be linking it with cocaine use and the market, which is far from innocuous."

Dr Charles O'Brien, a professor and vice chairman of psychiatry at the University of Pennsylvania, said: "It's just a bad idea and has all the same downsides of too much caffeine plus a very bad name."

The company has received inquiries about selling Cocaine in Britain and throughout Europe. At the moment it is being sold only in the Los Angeles and New York metropolitan areas - mainly to teenagers
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Mr. Clutch · Sep 21, 2006

Cocaine is "350 percent stronger than Red Bull"

No thanks. Just having one jager bomb makes it hard for me to fall asleep.

Major Malcontent · Sep 21, 2006

Somebody is gonna give somebody 60 bucks to score them some Cocaine....and they are gonna come back with 15-20 cans of this stuff...and that second somebody is gonna get shot.

RocketMan Tex · Sep 21, 2006

Keefy likes it. Hey Keefy!

DaDakota · Sep 21, 2006

Oh who cares....it is a product, it is a cheap way to raise awareness......

rrj_gamz · Sep 21, 2006

Eric Clapton likes it...

bottlerocket · Sep 21, 2006

Cocaine is a helluva soda!

A-Train · Sep 21, 2006

Sorry, but they're about 120 years late on that...

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Cocaine- the energy drink!

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