If I knew I was gonna be a millionaire/pro athlete, I would do the same thing. It's all about bragging rights. He can say that he has a unibrow and shattered glass for teeth, and he still gets hotter chicks than most guys with ease.
Dude its not even about being jealous. If I was Russell Westbrook I would still like to dress in nice clothes not the crap he wears just to say "hey look what I can wear and I still pull hos". I guess I'm from the generation of the Jordan's and Olajuwon's..I'm jealous of those guys.
he said he wants to keep it because it like a trademark or brand in itself that he can sell and make him stand out
This basically, he explains it on Jimmy Kimmel. http://www.youtube.com/watch?v=NraJwLav8SQ&feature=youtube_gdata_player