They had an article in Fort Bend Star about this chain, I believe. They headlined it as "LeBron James-owned pizza joint coming to Sugar Land". http://www.fortbendstar.com/2015/06/11/lebron-james-owned-pizza-joint-coming-to-sugar-land/
LOL. I can't imagine wanting to go anywhere NEAR a place offering free pizza. There was a new Chick-Fil-A opening in Kingwood a few months ago offering free chicken to the first however many customers and there were people camping out the night before. Really? You're going to camp out so you can save $3 on a chicken sandwich?
First 100 people into a new Chick-Fil-A actually get a meal per week free for one year. Being the cheapskate I am, I would probably do it if given the opportunity.
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the crowd on Thursday wasn't bad at all, actually I saw more employees than customers almost... but weekends is a different story.
There are already 3 Mod Pizzas in town which I think started before Blaze. I've not been to either so I don't know which is better.