I'm not sure that's a good look...looks out of context on a shirt like that. Plus, chad himself doesn't think it's a good idea, so why sell it, if he doesn't even support it?
I agree, I saw a khou11 link with the shirt, found them by googling them. Once I saw the shirt, and thought what it would look like if somebody didn't know the meaning, I figured I had better stay away
Haha. My brother, who is not much of a Rockets (or basketball) fan, just sent me the link to this petition. We must be making an impression.
And now that i see the back of it, it seems like they're trying to bring back a dead horse named Chad.
The more I have read mr Chad's tweets, the more I realized he has a lack of tact needed as a manager of a national brand image. I don't think this particular tweet was offensive, or worthy of firing, but it's one more straw on the camel's back. He probably wasn't in the right place for his "talents". This will help him get his 15 minutes of fame to move on to his next gig.
Are you new to this whole Internet thing? The Rockets' full-time marketing department staff consists of a dozen or so members. Are you under the impression that the organization just let Chad freelance their Twitter account however he saw fit? Are you under the impression that the NBA just lets their team social accounts just say and interact however they want? They have hundreds of meetings every year in which they map out a strategy and tone for how they interact on social media and work collaboratively toward a shared goal. For starters, Chad wasn't ALWAYS even the person tweeting from the account. Others do as well. You might not could even tell the difference at times because there's an organizational strategy within the marketing to be edgy. Remember that whole "King James" graphic controversy? Became the lead story on SportsCenter in under an hour. Many said it "lacked tact", or wasn't classy, or was unsportsmanlike, whatever. Chad had nothing to do with that at all. That's just one of many examples. On other occasions, some of what appeared to be "unclassy" interactions with other team accounts were carefully orchestrated by both teams, days in advance. Yes, every word of every tweet. I disagree that a national brand image needs to have "tact" at all times, but clearly a few of you think it should. Your prerogative, I suppose. But if that's your beef, your problem is not with Chad Shanks. It's with the entire marketing strategy of the Rockets, and to an extent, the NBA as it manages its social media division. To hold one mid-level staffer responsible for an organizational strategy as a whole is incredibly naive and ridiculous.
<iframe width="512" height="288" src="http://www.hulu.com/embed.html?eid=scu-yxtvagr_z-tbnnddzg&partner=imdb&url=http%3A%2F%2Fwww.hulu.com%2Fwatch%2F786568" frameborder="0" scrolling="no" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe>
Petition created/endorsed by DarkHorse See, even A HORSE is not offended by the tweet! The outrage is too much #bringbackchad
You're selectively choosing. For starters, note Chad's "for the most part" and reference to two other employees who also chipped in on the account, as needed. (And that's not even mentioning the graphics like "King James", which are entirely by another group but still used on the Twitter account and another part of its voice.) You also conveniently left out these parts from that same interview: http://www.sportingnews.com/nba/sto...ericks-social-media-manager-fired-chad-shanks
I think it's time to walk away from this "controversy". The guy is going to be fine, no one cares about twitter and we have a crazy important game 7 to talk about.
Of course i intentionally left them out because i don't agree with Rockets decision (and i liked his clever responses) but let's not pretend that Chad wasn't acting of his own accord. Rockets trusted him and he let them down. Simple. They fired him. It's over. I am getting a little sick of him giving interviews etc like he's a hero. That's all from me, i don't have anything else to add.
Huh? I never said he wasn't acting of his own accord. He was the digital communications manager -- of course he can compose a tweet. What I object to is the continued implications from folks like napalm_black (and there have been others, too) that Chad either was fired or deserved to be fired based on his work as a whole. The Rockets are aggressive and edgy, on the whole, with their marketing. As Chad said, his supervisor was very supportive of where he took the account. Similarly, at least two other Rockets' staffers did operate the account from time to time, and I'd bet a lot of money that you wouldn't always notice the difference. The graphics department also takes a similar tone. Additionally, many of the "unclassy" interactions with other teams were carefully orchestrated and planned in advance -- meaning that 50% of the process is from the other team's end and/or the broader NBA. Chad was fired because of the controversy -- real or fauxrage -- from one tweet. That's it. On the whole, his work was well-liked by the organization and part of a broader, cohesive marketing strategy that was understood and agreed to by his superiors. My point is simply this: for those that had/have a problem with the Houston Rockets' social voice over the long haul, holding one mid-level staffer exclusively responsible is naive and silly. The organization knew exactly what he was doing and largely supported it. It just went too far in this particular case, in their eyes, and someone made the decision to let him go as a result. P.S. The guy just lost his job, and interviews are a great way to get your name out there and give you opportunities. Why should he turn down an interview that could potentially help him? For example, going on Le Batard led to him getting $500 bucks for two days of tweeting.
