The book has to do with the life of a product. From the moment the product is a "thing" in the ground to it being turned into something useable and shipped around the world to find life in the marketplace. This is a tall order, I know. I tried to contact the two NPR shows that I thought I might have learned about the book on, Freakonomics and Marketplace, but to no avail. I looking to the diverse set of ner do wells at Clutchfans to give me the answer. Rep to the one who can help me find it. Thanks
There are too many books out there for anyone to guess the correct one. What you need to look for in Amazon are books on "product life cycle"! Hopefully you'll find the book you're looking for or a book that's similar to it. Good luck! ....... ....... .......