Take the Bing It On challenge: http://www.bingiton.com/ After doing the 5 searches, did you prefer the results from Bing or Google? Microsoft says that an independent blind test study found that most people prefer Bing.
For me, Bing won 3-1 (a fifth I couldn't decide between them). I was surprised, because the few times I've used Bing when looking for things I haven't liked it. Maybe its just the look of the website and the way they present the search results.
By the third search I could tell which side was which. I don't use Internet Explorer and haven't updated it so the one that had the "Try the new, faster Internet Explorer. It's a 10" in the results side was Bing. Google won 3-1-1 for me.
Didn't blind tests also "prove" Pepsi is better than Coke like 20 yrs ago. I still buy Coke. I must be dumb.
Am I weird for loving my iPad, but didn't like the iPhone. Have always used Android. Can't stand macs and tried the Windows phone and Surface but returned both. Will always use a windows based laptop though.
Taste test happens in isolation, so the sweeter tasting generally wins. Coke has a complex and nuanced flavor that lasts longer. It's more distinct, which definitely helps with the branding. <~~coke all the way