That's absolutely going to happen. They aren't just going to remove the old ad space and not replace it. But it will still be cool getting full screen replays, highlights, player intros, etc.
Are they really doing that though? The ratio just seems like it would suck to use full screen. It looks like 3 screens to me. One for the replays, highlights and stuff. The other 2 for graphics and ads. Still looks cool, especially when some of the graphics go full screen.
Can't be any worse than the ratio was on the old screens. If it's too narrow they'll probably use replay graphics on the edges to give it a more normal aspect ratio.
Good point. I like, however, that they're using a good portion for stats on the left side and for other stuff like maybe the other games' scores, upcoming giveaways or offers, etc. We knew advertisements would be all over them no matter where or how it's done. Spoiler EDIT: well, I thought they were different but now I see they're the same.
Here's a good comparision. Top is obviously the new screen and the video in the second picture is the old screen size.
I saw that there was a video posted in the last page, but didn't have the full presentation (sound etc.) If it wasn't posted, check it out. That thing is HUGE. Premiere video: http://bit.ly/169A9IN