inevitable music post in 3..2..oh here it is <iframe width="420" height="315" src="http://www.youtube.com/embed/-ls-QEleksI?rel=0" frameborder="0" allowfullscreen></iframe>
Actually, whom is correct. Think of it this way: you wouldn't write this generations Burt Reynolds is who? It would be this generations Burt Reynolds is whom.
what??? No way, man. ^ The question was actually: "Whom is this generations Burt Reynolds?" "WHO" is doing the "is" action, sir. Correcting the entire sentence would be: "Who is this generation's Burt Reynolds?" You could easily insert the name of the Burt Reynolds of this generation instead of "who" and make it a declarative sentence: "Robert Downey Jr. is this generation's Burt Reynolds, whom we all like." (WE is the subject and Burt Reynolds is the object)