http://www.brandchannel.com/home/post/2012/10/22/Jeremy-Lin-China-Hopes-102212.aspx In addition to running a basketball camp, one of Lin's roles as KFC's "Basketball Ambassador" is to promote KFC China's three-man basketball challenge that started in late July and will holds its championship game on Dec. 8 and 9. KFC has launched a microsite for Lin and the "KFC3on3" tournament on social network QQ. His new commercial can be found there as well. In it, Lin talks up exercise and declares himself KFC's basketball ambassador. Lin speaks Mandarin in the ad with a slight accent that has drawn a few friendly comments on Weibo. The nationwide, branded basketball tournament featuring an NBA star is a favorite, well-worn campaign in China, where the sport is wildly popular. KFC's tournament focuses on "healthy lifestyles," which, given KFC's food, might seem like a joke to many in the west. But then, other recent similar games have been sponsored by Harbin Beer (with Shaquille O'Neal). Meanwhile, Sedrin Beer sponsored "GO兄弟" ("Go Bro") tournaments with the Sedrin Beer basketball ambassador Tracy McGrady. <embed src="http://player.youku.com/player.php/sid/XNDQ2ODY3OTA0/v.swf" quality="high" width="480" height="400" align="middle" allowScriptAccess="sameDomain" allowFullscreen="true" type="application/x-shockwave-flash"></embed>
Lin is looking for money, not to be paid in a lifetime supply of wings and rice. Plus, Hes not from around here so he doesn't know the true value of Timmy chans wings and rice
Noticed this several days ago, and decided not to post it due to the ongoing thread about not posting new Lin threads. That said, I think alot of North American fans don't understand the difference in mindset. Chinese fans in general don't root for a specific team vs specific players. As was noted in this Forbes article... http://www.forbes.com/sites/aliciaj...ina-fueled-by-jeremy-lin-and-media-platforms/ Also, Jeremy Lin is judged on very different criteria than North Americans judge their players. A large part of it is because he's viewed as Chinese (most mainland Chinese view Taiwan as being part of China), however it's not specifically because he's Chinese if that makes sense. What makes Jeremy Lin compelling to Mainland Chinese is what he SYMBOLIZES. Jeremy Lin represents many things, and as such is not viewed solely through the lens of his boxscores. Jeremy Lin represents something to Mainland Chinese fans something they have never seen before... an Asian player who they can identify with because he does NOT "look" like a basketball player... Yan Xiaohua, editor of Trendsports, an online sports magazine, wrote on Sina Weibo: Jeremy Lin also represent living proof that the State Run basketball program's system of recruiting Only potentially tall players at a young age and streaming them into sports schools is not without flaws... Mao Maozi, a cameraman with the state-run Shanghai Education Television network, tweeted on Sina Weibo: Jeremy Lin also assuages racial insecurities over the ability of the Chinese to play basketball at a professional level. Baiyun Liang, a microblogger in western Shanxi Province, also felt liberated from the need to wonder whether Chinese are capable of playing basketball. He wrote: And then there is the confluence of his Harvard education along with his athleticism. In a society where academic success is viewed as highly desired and respected, Jeremy Lin represents the best of both worlds... a player who is both academically accomplished at the highest levels AND a world class athlete. An irresistable combination to the traditional chinese value system. All star or bench player, expect Chinese parents to continue pointing to Lin as an example of being able to follow an individual dream, and STILL get a Harvard education. With the returning of Yi Jianlian to China, fortunately or unfortunately, Jeremy Lin has become the sole standard bearer for Asian players in the NBA. One the one hand this means he will be under more scrutiny than ever from Chinese fans, on the other hand, it also means that many of them will be rooting for him for better or for worse. Even if Jeremy Lin has a mediocre or worse season, don't expect the Chinese bandwagon to end. If anything, they'll be rooting for him to succeed, if for no other reason than to point and say, "See. You can do that too..." Just a few thoughts to chew on...
The mods were mentioning not creating new Lin threads that could be included in a similar Lin thread. I did check to see if anyone posted any Lin being a basketball ambassador by supporting a large fried chicken corporation and i didn't find one.
Tinman has been converted to a LOF it seems. On a side note, KFC is actually seen as a pretty classy restaurant outside of the US. Actually, basically all American fast food chains class it up when they're not in the US. Figures.
http://bbs.clutchfans.net/showthread.php?p=7164261 Not really a thread on it's own, but was mentioned.
Not just restaurants. Most Americans would never guess that in China and Argentina, the Howard Johnson Hotels are FIVE STAR hotels. No joke... marble, concierge's, wine service and the whole 9 yards. It seems that when going abroad, alot of western Service businesses swing for the fences. KFC in China actually has a much larger menu, with proper dinner entree's, birthday parties for kids, and are places where social events take place. In Thailand and the Philippines, women are actually IMPRESSED if you take them out to McDonalds for dinner. I even remember reading an article that some people have held their wedding receptions in McDonalds in some countries. Go figure...
I see no thread on Lin's love for needlefish, the attractiveness of his last girlfriend or his views on the upcoming election either. Let's make separate threads for all these things as well. If nothing else, all the Lin mentions will drive traffic to Clutchfans.
