I don’t particularly like it more less than any other genre. It’s more if the movie is good and to what extent. Often horror is pretty bad but can be centered on a unique premise. Think Nightmare on Elm Street or It Follows being unique but in my opinion good.
The premise and "world" of the show comes straight from the book, which was [checks notes] written a few decades before Stranger Things Who's been ripping off who, now? Quality rant, though
And the Duffer bros freely admit to being influenced by King. Will this be better than Stranger Things, probably not. But I suspect it's going to be better than the It movies.
My point was that this particular show probably got greenlit a lot faster than it would have if Stranger Things had not been a thing.