Companies That Get ‘Woke’ Aren’t Going Broke — They’re More Profitable Than Ever

[narrator]: the ad did not go wrong.

 

the ad did precisely what ads are supposed to do

 

@Space Ghost
@Salvy

which woke d&d poster is that ?

 

The only issue with pandering to rural areas is they consume a lot less and walmart pretty much has that market cornered.

 

I don't watch cable TV. When did they stop putting hot women in ads?

 

Related
https://www.barrons.com/articles/american-eagle-outfitters-stock-sydney-sweeney
American Eagle Isn’t a Meme Stock. There’s a Good Reason the Market Is Excited About Sydney Sweeney.

 

Reeko Is a clown

 

blue looks good on white, ammirite?

 

The funny thing is that no one claims to be woke anymore. Woke is not an identity. However, a bunch of r****ds on this board sure love to be anti-woke. They wear it like a Cowboys jersey. The anti-woke are the one getting their panties in a wad over crappy tasting beer. 90 percent of them couldn't fit into a pair of American Eagle Jeans.

 

John McWhorter:

link will work for everyone

Do These Jeans Make My Ad Look Racist?

https://www.nytimes.com/2025/07/29/...e_code=1.aU8.OHgQ.759336aHaLcv&smid=url-share

excerpt:

Have you heard the rumor that the clothing company American Eagle is using racist propaganda to sell clothing? That’s the allegation that bubbled up on social media in response to the company’s new ad campaign featuring the actress Sydney Sweeney and a pun.

Sweeney, best known for her roles on the television shows “Euphoria” and “The White Lotus” and the film “Anyone but You,” has been featured in advertising campaigns for products ranging from expensive Korean cosmetics to Baskin-Robbins ice cream, but it’s the American Eagle ads that really caught some people’s eye. In one spot, the camera slowly pans over her supine body as she zips up her fly and explains, “Genes are passed down from parents to offspring.” Turning to the camera, she adds, “My jeans are blue.” In another ad, she walks up to a billboard that says “Sydney Sweeney has great genes.” A moment later, the last word has been crossed out and replaced with “jeans.”

The message of the ads seems to be that Sweeney has good genes because she’s attractive. Beneath that, perhaps, is the hint that people can get a bit of her good fortune by buying her jeans. But a number of observers heard something more upsetting: A young, attractive, blond woman talking about genes — especially “great” ones — and offspring sounded to them like a dog whistle about eugenics.

One social media post called it “genuinely scary.” Another opined: “The American Eagles ad wasn’t just a commercial. It was a love letter to white nationalism and eugenic fantasies, and Sydney Sweeney knew it.”

said on TikTok. “It is one of the loudest and most obvious racialized dog whistles we’ve seen and heard in a while. When those traits are consistently uplifted as genetic excellence, we know where this leads. This just echoes pseudoscientific language of racial superiority.”

As for good (or great) genes, Robin Landa, an expert on advertising and branding, told Newsweek that the expression “was once central to American eugenics ideology, which promoted white genetic superiority and enabled the forced sterilization of marginalized groups.”

The whole thing made me wonder — as I have on many other occasions — what the statute of limitation should be on historically tarnished terms. Are some terms really off limits forever because of what they meant to people long ago?
​

more at the link

 

A few things.

1) Queer people drink alcohol too.

2) The ad was a small product placement bit on the content creator's OWN channel. There was no campaign, no commercials, no outside broadcast, and the person in question wasn't "featured". It was a one time custom product promo on a niche Instagram account.

The real mistake AB made was underestimating how violently bigoted so many people are as to go feral when a queer person starts promoting a product they probably only tangentially use.

 

You have to understand, they are such babies that their masculinity is threatened by the slightest hint they might be outed as gay because a trans person does something that they do.