The Bulls were only relevant because of Michael Jordan. Too bad about the D Rose injury though. They would've had a legacy there too.
Yeah when I was in kid I assumed the Bulls were a model franchise. Jerry Reinsdorf is kind of a clown. It was all Jordan.
Jerry Reinsdorf is the Jerry Jones of the NBA, except he's even older (89 vs.82) and a much worse, meddlesome owner. The Bulls have a huge and rabid local fanbase and lead the NBA in attendance every year, but their ancient fossil of an owner still thinks it's the mid/early 1990s. When Reindorf moves on, the Bulls should buy Sam Presti from OKC.
The Bulls owner is a baseball fan iirc. The Bulls are just a cash cow for him. They are content to be in the middle of the pack getting playoff first round cuz the Chicago fanbase watch regardless.