Sorry for so many posts in a row, but as someone who knows a little bit about branding, aside from all the ridiculous woke stuff, this is so bad, it's like a parody!
Oh no, this is definitely the reason I'm not going to buy a Jaguar. Actually, still unsure, need about 30 more tweets.
I hope I'm not interrupting... Jaguar has literally nothing to lose. The've killed off all but their F-Pace and they're going all-electric. This is their audience--not Kid Rock concert goers.
What are we just going to sit here and watch them try to cater to a group that isn't ME? OVER MY DEAD BODY. CANCEL THEM NOW.