This "Woke" Company Will Be Going Broke

There's an ongoing 'career deathwatch' for Elon Musk over his Wokeness

It's interesting that the same people that criticize companies for getting "political" are defending Elon's X platform for becoming overly political. Just goes to show it's all nonsense:

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Elon Musk may have put the final nail in X’s coffin. On Wednesday, Musk appeared to endorse an antisemitic post by user @breakingbaht alleging that “Jewish communities have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” In response, Musk posted, “You have spoken the actual truth.”

The original post seemed to echo the beliefs of the “great replacement” conspiracy theory, which is popular among white supremacists and right-wing extremists. The backlash has been swift. In a statement earlier today, White House spokesperson Andrew Bates condemned the “abhorrent promotion of antisemitic and racist hate in the strongest terms, which runs against our core values as Americans,” and marquee advertisers have been quick to pull their business. IBM, Disney, Liongsgate, and the European Union have pulled advertising from X in response to Musk’s post. According to a report in Axios, Apple has also paused advertising on X.


In August, X CEO Linda Yaccarino emphasized that the company was expanding its brand-safety tools, designed to give advertisers and marketers more control over what kind of content their ads appeared in proximity to.

But this recent spate of antisemitic content on X, and the juxtaposition of big-brand ads next to it, only underscores to advertisers that X is a risky bet, experts argue. “Even with those tools, if you’re an advertiser right now you’re thinking, there’s quite literally nothing I can do on this platform to improve my experience,”

Under Musk’s "wokist" leadership, X is expected to see an unprecedented 54 percent drop in advertising revenue, which previously accounted for more than 90 percent of the company’s total.​