I think its cool the McNairs are making it a point to relate more with the fans. Bob McNair, rest in peace, seemed out of touch, so fans could not relate to him
i don’t agree it’s cringe. They are embracing an over the top meme presentation and I dig it. It’s all done tongue in cheek. Hopefully he becomes a good owner.
He's a doofus, but of late he's been a fun doofus. And his wife's a babe, who seems to have the smarts. They're also, so far, staying out of the football-side of things for the most part, which is probably the #1 thing you want in an owner: hire the right people, let them do their jobs.