Kanye West $120 Dollar Plain White T Shirt SELLS OUT

Isn’t Kanye a rapper ?
Isn’t this topic about promoting regular items by rappers and it becoming completely successful?

I imagine you know what a quarter pounder with cheese is

 

Yep. One of my least fav burgers, but they've sold for years, rappers promoting them or not. But, if people get paid promoting them, well good for them.

 

I think the deeper topic is not the rappers who are promoting products
It’s the public who sees that these products are more desirable because of the endorsement

 

Hence influencers. I decide for myself what I like, but influencers work for a lot of their followers. Be like Mike never worked for me.

 

this is a brand which already sells tees $110 & up

so charging $120 for a collab with Kanye (in this case its just a bigger fit and Kanye West embossed brand inside)
is a real deal for their customers or other customers used to buying tees at $100 price range