He was using sales of his product to fund groups that actively lobbied against it. They caved because it's bad for business, bottom line.
Chick-fil-A says it will end donations to groups critical of the LGBTQ community The fast-food chain, which continues to expand across the US and abroad, announced that it will no longer donate to Salvation Army and the Fellowship of Christian Athletes, which have been the subject of criticism from LGBTQ activists. Instead, Chick-fil-A will provide funding to charities focused on education, homelessness and hunger. https://thechickenwire.chick-fil-a.com/News/Chick-fil-A-Foundation-Announces-2020-Priorities
Salvation Army does awesome work for homeless Houston families. Does anyone know the extent of their anti homosexuality work? It never dawned on me they are a Christian organization even with the word Salvation