Every BleacherReport post ever on social media (See 1st comment) It's all these people know, they just repeat what they see others getting 'likes' for. Social media: where the loudest are rewarded most
I'm willing to bet the salary and job performances of the nameless ppl operating branded Twitter accounts include Likes as a measure. So, bash Harden, it works.
Next BR post I've seen, while scrolling. It's about Dirk and Doncic. 2nd comment. It's just ubiquitous now. I think the Lakers, with their massive uneducated frontrunner fanbase, have drawn attention to it.