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Adidas buying Reebok

Discussion in 'BBS Hangout' started by oomp, Aug 3, 2005.

  1. oomp

    oomp Member

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    http://edition.cnn.com/2005/BUSINESS/08/03/adidas.reebok.reut/index.html

    Adidas to pay $3.8bn for Reebok

    Wednesday, August 3, 2005 Posted: 0953 GMT (1753 HKT)


    FRANKFURT (Reuters) -- Germany's Adidas-Salomon is to buy rival sporting goods firm Reebok in a deal worth €3.1 billion ($3.8 billion), Adidas said on Wednesday as it posted a forecast-beating second-quarter profit.

    Adidas, the global number two in the sporting goods industry after Nike, is buying all outstanding shares of Reebok, the number three, for $59 per share in cash, Adidas said in a statement.

    The deal, expected to close in the first half of 2006, is pending the approval of Reebok shareholders and anti-trust authorities.

    Adidas also said its net income in the second quarter rose by 33 percent to 94 million euros, when adjusted for the sale of its ailing winter sports brand Salomon to Finland's Amer Sports . The figure was above analysts' average estimate of 86 million euros.

    Sales rose by 8.2 percent to 1.52 billion euros, which was also slightly above the average estimate of 1.49 billion euros, driven by growth in all regions except Europe.

    For 2005, the Bavarian firm predicted that net income attributable to shareholders from continuing and discontinued operations would rise by 20 percent.

    News of the Reebok deal came one week after Adidas's smaller rival Puma unveiled plans to close the gap on Adidas and Nike by making acquisitions and entering new markets.

    Adidas is trying to build its U.S. market share, the company's U.S. head Erich Stamminger told a German newspaper in an interview in June.

    He said the company's U.S. business had turned around in the second quarter and profit was growing faster than sales.

    "If we continue to grow like this in the next three years, a market share of 20 percent is already automatically a realistic target," Stamminger was quoted as saying in the Handelsblatt newspaper.

    In May, Adidas sold its ailing winter sport brand Salomon to Finland's Amer Sports in a deal worth about 485 million euros.

    Its German rival Puma announced ambitious expansion plans last week.

    Adidas shares have gained 24 percent in the past three months, outperforming Puma's mid-cap stock, which has risen 16 percent, and Nike's 9 percent share price gain.
     
  2. Ubiquitin

    Ubiquitin Member
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    Does anyone know how New Balence fairs against these juggernauts?
     
  3. Mr. Brightside

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    I've never seen a real person where a Reebok shoe. Only on tv, have I heard of this legend.
     
  4. Dave2000

    Dave2000 Member

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    i give it 5 years to where it will be overtaken by either Adidas or Nike.

    I give Adidas the edge over Nike, bigger aquisition than Converse :p

    Hell, I dont see Skechers lasting long solo too, and I LOVE Skechers.
     
  5. Mr. Brightside

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    Reebok shareholders are cashing in nicely on this merger.
     
  6. Ubiquitin

    Ubiquitin Member
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    I used to wear Reebok shoes. They were like $20 for white and black tennis shoes at Sam's Club. Unfortunately, Addidas makes the best tennis shoe and I had to switch. (Yes I have tried K-Swiss but they did not last a season of tennis)
     
  7. oomp

    oomp Member

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    #7 oomp, Aug 3, 2005
    Last edited: Aug 3, 2005
  8. VesceySux

    VesceySux World Champion Lurker
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    I used to wear nothing but Reebok tennis shoes. Now I wear nothing but New Balance. My Reeboks fell apart quickly, while I've had the same pair of New Balance shoes for over 2 years now.
     
  9. Oski2005

    Oski2005 Member

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    I guess people forget that the official provider of jerseys and practice wear and what not for the NBA is Reebok. Does this mean Adidas can now put their logo on the NBA stuff?
     
  10. AroundTheWorld

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    I'm an Adidas guy, I like that German brand (especially since they got rid of Kobe (they did, didn't they??).
     
  11. chuichuitrain

    chuichuitrain Member

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    I like Adidas too (mostly because they've got Tmac. And yes, they got rid of Kobe, who now has a deal with Nike (dunno if this has been posted before):

    http://sports.espn.go.com/espn/page2/story?page=neel/050727
     
  12. KaiSeR SoZe

    KaiSeR SoZe Member

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    adidas makes some comfortable shoes
     
  13. Ottomaton

    Ottomaton Member
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    I can't think Adidas without breaking into RunDMC

     
  14. reggietodd

    reggietodd Contributing Member

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    I love adidas, i've always worn adidas.
     
  15. Faos

    Faos Member

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    So this means Yao, Francis and TMac are all on the same team?
     
  16. KingCheetah

    KingCheetah Atomic Playboy
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    Reebok ---> pwned
     
  17. SoSoDef76

    SoSoDef76 Member

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    I wonder if Adidas will still keep the Reebok brand.
     
  18. 12345

    12345 Member

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    I think they will keep the Reebok brand. Hopefully, Reebok will make some real basketball shoes now. :eek:
     
  19. tigermission1

    tigermission1 Member

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    I am an Adidas guy too, all my athletic apparel/shoes are Adidas. You can't beat their quality, not to mention their III stripes ;). In fact, I just purchased the Adidas "T-Mac IV" few days ago...the best b-ball shoes I have had in a while.

    At one point as a teenager I actually tried something called Puma, and wasn't impressed.

    Adidas is the king.
     
  20. chow_yun_fat

    chow_yun_fat Member

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    a - all
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