This whole campaign is really interesting. When is the last time a team's commercial has highlighted that their players draw fouls (Lowry video) and are efficient scorers (Martin video)? If you have a basketball mindset, like many of us this board, you appreciate those things. Yet, any fairweather fan usually isn't too impressed. It seems like the Rockets PR/marketing group is trying to sell these Rockets fans on a new way of basketball. I wonder if this is in support for Morey's strategy. They're trying to highlight what is usually underappreciated and unrecognized on the court by non-basketball fans.
Check out the RR Profiles in the video page: http://www.nba.com/rockets/video/originals/ I see videos for Kevin Martin, Chuck Hayes, Chase Budinger, Jordan Hill, Kyle Lowry, Shane Battier, and Aaron Brooks. Don't know how to embed the videos in here, so follow the link.
