[rQUOTEr]Golden State Warriors star guard Stephen Curry has left Nike to become the centerpiece endorser for Under Armour, sources told Yahoo Sports. Curry, 25, has developed into one of the NBA's best players, its most devastating outside shooter and one of its most coveted endorsers. The partnership is expected to be formally announced next week, sources said. Under Armour has had deals with several solid NBA players, including Brandon Jennings and DeAndre Jordan, but Curry – one of the league's most popular players with young fans – clearly elevates the company's brand.[/rQUOTEr]
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He want's to be the star of the company. I can dig it. Knocked Brandon Jennings off the totem poll. You know people gonna be hooping in their lemonade flavored mouthguards while hooping in their new UnderArmour shoes.
I loved the nikes golden state wore in last year's playoffs. i'm almost forty so i'm not in the shoe game anymore but this will be interesting