This is where it all started. Politics at all cost. Thank you Newt Great article I will pull some relevant excerpts. https://www.theatlantic.com/magazine/archive/2018/11/newt-gingrich-says-youre-welcome/570832/ But few figures in modern history have done more than Gingrich to lay the groundwork for Trump’s rise. During his two decades in Congress, he pioneered a style of partisan combat—replete with name-calling, conspiracy theories, and strategic obstructionism—that poisoned America’s political culture and plunged Washington into permanent dysfunction. Gingrich’s career can perhaps be best understood as a grand exercise in devolution—an effort to strip American politics of the civilizing traits it had developed over time and return it to its most primal essence. For their party to succeed, Gingrich went on, the next generation of Republicans would have to learn to “raise hell,” to stop being so “nice,” to realize that politics was, above all, a cutthroat “war for power”—and to start acting like it. But Gingrich had a plan. The way he saw it, Republicans would never be able to take back the House as long as they kept compromising with the Democrats out of some high-minded civic desire to keep congressional business humming along. His strategy was to blow up the bipartisan coalitions that were essential to legislating, and then seize on the resulting dysfunction to wage a populist crusade against the institution of Congress itself. “His idea,” says Norm Ornstein, a political scientist who knew Gingrich at the time, “was to build toward a national election where people were so disgusted by Washington and the way it was operating that they would throw the ins out and bring the outs in.”
As his profile grew, Gingrich took aim at the moderates in his own party—calling Bob Dole the “tax collector for the welfare state”—and baited Democratic leaders with all manner of epithet and insult: pro-communist, un-American, tyrannical. In 1984, one of his floor speeches prompted a red-faced eruption from Speaker Tip O’Neill, who said of Gingrich’s attacks, “It’s the lowest thing that I’ve ever seen in my 32 years in Congress!” The episode landed them both on the nightly news, and Gingrich, knowing the score, declared victory. “I am now a famous person,” he gloated to The Washington Post. Gingrich hustled to keep his cause—and himself—in the press. “If you’re not in The Washington Post every day, you might as well not exist,” he told one reporter. His secret to capturing headlines was simple, he explained to supporters: “The No. 1 fact about the news media is they love fights … When you give them confrontations, you get attention; when you get attention, you can educate.” Gingrich encouraged them to go after their enemies with catchy, alliterative nicknames—“Daffy Dukakis,” “the loony left”—and schooled them in the art of partisan blood sport. Through gopac, he sent out cassette tapes and memos to Republican candidates across the country who wanted to “speak like Newt,” providing them with carefully honed attack lines and creating, quite literally, a new vocabulary for a generation of conservatives. One memo, titled “Language: A Key Mechanism of Control,” included a list of recommended words to use in describing Democrats: sick, pathetic, lie, anti-flag, traitors, radical, corrupt. The goal was to reframe the boring policy debates in Washington as a national battle between good and evil, white hats versus black—a fight for the very soul of America. Through this prism, any news story could be turned into a wedge. Woody Allen had an affair with his partner’s adoptive daughter? “It fits the Democratic Party platform perfectly,” Gingrich declared. A deranged South Carolina woman murdered her two children? A symptom of a “sick” society, Gingrich intoned—and “the only way you can get change is to vote Republican.” While candidates fanned out across the country to campaign on the contract, Gingrich and his fellow Republican leaders in Congress held fast to their strategy of gridlock. As Election Day approached, they maneuvered to block every piece of legislation they could—even those that might ordinarily have received bipartisan support, like a lobbying-reform bill—on the theory that voters would blame Democrats for the paralysis.
