In Adidas we trust

It sounds a bit strange, but Adidas can play on our side when Morey would talk about long-term deal with Howard if he get him here

Adidas is trying to do whatever it takes to challenge Nike on basketball market. That's why they signed that unbelievable contract with Derrick Rose. They were trying to use him as a face of their basketball "direction", if you want, but right now, when he's injured badly and nobody can say how good he will be when he'll return on the court, Dwight becomes their number 1 option for sure

Houston is not a big market team, but despite that we have something that you can call "Chinese connection", connection with biggest market in the world. Thank You, Big Fella.

T-Mac and his team used it to become one of the most popular players in Asia and Adidas selled a lof of his T-Mac stuff in China because of that.
Rockets are still a big part of it. This franchise means a lot for those guys and for their market

Rockets FO will definitely use their relations to build a strong marketing programm, trying to promote Dwight's acquisition in China. Adidas is going to be a big part of it. And if they - both sides, I mean - are going to use this "connection" on a high note (and I'm sure they will, they are a true pro's), Dwight has a legit chance to become the most popular player in China because of Rockets status

Adidas management is going to see the numbers in reports and they will use them as a leverage for Dwight's future decision, they are going to force him to stay long-term in Houston because of that cash. If he is going to leave, he would ruin not just his legacy but this connection with the biggest market of the World, too and he has no chance to get the same cash almost out of nowhere than in China

I may not be right on point in that theory, but I think that Adidas and whole that marketing part forced him and his team to sign that one year deal, because they didn't want to come here, cause they would have to make that choice. They would be limited from a day one in H-Town.

Rockets are unique franchise because of Yao's legacy. Houston is not that SLC type of city. There are white people, Afro-American, latin, Asians. Every race is the market, too, don't forget about it.

And if you are going to leave badly, you would destroy your programmes among all of them

Dwight's team doesn't want that villain role for him, I'm sure. And leaving Houston would give that role for him for sure, not just in basketball but in business part, too, IMO

So, in Adidas we trust?!!

 

fixed, sorry

 

Rockets connection + Adidas connection and going to "double" that cash.

Brand alone is good (Elton, it's not about you). Two brands that are working alongside each other is a way better