Iced cream: Twinkies will be frozen before returning to store shelves

Iced cream: Twinkies will be frozen before returning to store shelves

Twinkies fans, it’s time to chill. With less than two weeks before Hostess products return to stores across the country, the company’s new ownership announced plans to freeze many of the snack items before shipping them from the bakery to the supermarket.

The New York Post reports that the change comes as a cost-cutting measure to help keep Hostess afloat. Previously, Hostess products were shipped from company bakeries to retail outlets within 48 hours of production.

But under the new corporate structure of private equity firms Apollo Global Management and C. Dean Metropoulos & Co., Hostess has cut back on the number of company bakeries and delivery drivers. Instead, frozen boxes of the products will arrive at grocery stores and other locations where retailers will have the option of thawing them for placement on store shelves.

However, Hostess remains adamant that the new delivery process will not affect the quality of Twinkies or any of its other products.

“When consumers are finally able to bite into Hostess products again, they will, without question, have the same delicious experience that has given these great brands their enduring appeal,” the company said in a statement.

“The new ownership is absolutely committed to baking top-quality snack cakes and, in fact, is making major investments to ensure that Hostess products are as good, if not even better than before.”