Adidas passes Jordan brand as 2nd-most popular sneaker; Nike on top

Discussion in 'NBA Dish' started by don grahamleone, Sep 18, 2017.

  1. don grahamleone

    don grahamleone Contributing Member

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    http://www.espn.com/nba/story/_/id/...ordan-brand-2nd-most-popular-sneaker-nike-top

    Adidas has passed the Jordan brand as the second-most popular sneaker in the United States, market tracking company NPD Group announced Monday.

    "I've never seen a brand in the sneaker industry grow this fast," NPD sports industry analyst Matt Powell said.

    From January through August of this year, Adidas had 11.3 percent of the U.S. market share by dollars. That was up from the 6.6 percent the brand had over the same period last year.

    Meanwhile, the Jordan brand essentially stayed steady, growing only from 9.4 percent to 9.5 percent year-to-date.

    The leader in the marketplace, Jordan brand owner Nike, dropped from 39 percent of the market share for the first eight months of last year to 37 percent for the first eight months of 2017.

    A declining player in the U.S. shoe game in 2015, with only 4 percent of the market, Adidas started to push out its CEO of 14 years, Herbert Hainer, in search of greater stability.

    Over the next two years, Adidas grew steadily through its originals brand like Superstar and Stan Smith, its new Ultraboost line, and an endorsement deal with Kanye West to bring his Yeezy brand over from Nike.

    "Kanye is often given credit for the rise, but his product offering is tiny," Powell said.

    In the last two reported quarters, Adidas' overall U.S. sales growth went up 41 and 45 percent, while Nike, which has a significantly larger business, saw an increase of 3 percent in one quarter and none in the other. It hasn't helped that basketball shoe sales have slowed down across the board, although Nike has strength in basketball with LeBron James, Kevin Durant and Kyrie Irving as endorsers.

    "Nike's U.S. sales started declining around 'Back To School' in 2015, and it has been negative ever since," Powell said. "You have to believe at some point they're going to wake up."

    Shares of Adidas are up 31.3 percent over the past year, while shares of Nike are down 3 percent.
     
  2. don grahamleone

    don grahamleone Contributing Member

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    Harden picked the group that's building upward momentum. I'm sure some of their sales numbers have to do with James Harden.

    [​IMG]
     
  3. DreamShook

    DreamShook Member

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    I'm sure it has something to do with it, but just like Kanye, it's probably minuscule.

    I'm thinking it has more to do with the sports apparel.

    Very impressive though; didn't think anyone could unseat Jordan as #2. Jordan has been getting all it's money from retros and re-releases. I don't think Jordan Brand has come out with a truly Iconic shoe since the 14's.
     
  4. don grahamleone

    don grahamleone Contributing Member

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    I'm not going to pretend I know everything about this situation, but I think that it's specifically talking about shoes.

    ADIDAS STOCK IS CRUSHING NIKE AND UNDER ARMOUR AND IT’S NOT EVEN CLOSE
    https://sneakernews.com/2017/03/08/adidas-nike-under-armour-2017-stocks/

    adidas has been flourishing mightily over the last year all thanks to the success of their classic and new product. Stan Smiths and Superstars have been holding down the fort on the retro front, while dazzling new icons like the adidas Ultra Boost and NMD shoes have become fixtures in casual wear and the fastidious sneaker culture. While Kanye West’s name will never be mentioned by data analysts simply due to the lower production number of his shoes, the one known as Yeezy brought with him the droves of fans who are far more style-conscious than the average consumer. All this has led to adidas’ stock rising 67% over the last year, according to Yahoo! Finance (via @readdanwrite).

    Meanwhile, Nike’s stock has remained relatively stagnant over the last twelve months, experiencing an overall 4% decrease since last March. However, the Swoosh brand remains optimistic because of the continuing success of its robust retro catalog and promising new innovations like the Vapormax and the self-lacing technology called E.A.R.L., which first surfaced with last year’s HyperAdapt 1.0.

    Under Armour has failed to re-capture the success from 2015; they still remain a one-trick pony in Steph Curry, and right now their lone pillar is standing on shaky legs. Outside of the Curry line, there’s nothing to write home about (on the footwear front), and that notion is reflected in a shocking 57% decrease in stock value over the last year. Sad to say, but a Cavs-like comeback doesn’t seem to be in the stars.

    Despite these numbers, Nike is still in the lead by a wide margin. As of today, Nike’s worth is at $93 Billion, which is more than double what adidas’ current worth is ($37.2 Billion). Under Armour is far behind at $7.9 Billion.

    [​IMG]
     
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  5. Sidarma

    Sidarma Member

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    It has to do with their nmd brand bro ..... yeezy boost from our own Kanye West .....
    Ughh and it has to do with the Kardashians ....

    https://www.klekt.in/sneaker/adidas/adidas-nmd-r1-pk-triple-black-japan_i1141176
    https://sneakernews.com/2017/07/07/adidas-nmd-r1-primeknit-bz0220/

    Sold out in Taiwan within one min of listing .......
    Same as in japan Itself one foreign passport equal to one purchase only, so you cant buy loads for profits.
    Very hot commodity right now


    http://www.highsnobiety.com/2016/04/12/adidas-nmd-hype-analysis/
     
    #5 Sidarma, Sep 19, 2017
    Last edited: Sep 19, 2017
  6. don grahamleone

    don grahamleone Contributing Member

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    I said "some" homie. I'm just glad Harden joined up with a winner.
     
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  7. RocketsTruth

    RocketsTruth Member

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    typical ESPN used Lonzo Ball in their article( who isnt even signed to adidas) as the guy who is behind the sales. ESPN cant wont give harden credit for anything. Hey Harden signed the richest contract for an adidas athlete in history, but we cant mention Hardens name on our air, so yea Lonzo Ball wore Hardens shoes in the summer league. Yea lets use Lonzo Ball hahah
     
  8. malakas

    malakas Member

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    This is only about shoes and the USA market specifically.
    And unfortunately it has nothing to do with Harden's shoe.
    It's because of fashion. Americans apparently prefer now to buy casual sport shoes instead of bball shoes which made the difference.
     
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  9. RasaqBoi

    RasaqBoi Member

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    Fashion changes. Adidas makes shoes you can wear anytime. Clothing etc. Ultraboost helps a lot.

    Harden has nothing to do with this. Most ppl don't care for bball shoes.
     
  10. ghettocheeze

    ghettocheeze Member

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    So nobody wants to mention how African-American fashion and culture has moved away sneakers and Js to more casual Yeezy type earth tones. Just walk through a black neighborhood and look at what guys are wearing these days. Jordans used to be a black man's prized possession, not anymore.
     
  11. TheBrownDude

    TheBrownDude Member

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    I get what you're trying to imply, but you can't really say the "black cultures fashion" was Js and now comfy casual shoes. It's the shoe industry in general. Sneaker heads come in all colors
     
  12. Mr. Space City

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  13. abaker28

    abaker28 Member

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    Wow Im genuinely surprised. I've stayed away from Adidas boots cause they've been rubbish in the past and have continued this with my son, only buying Nike.
    Out if interest on the initial post, the %s given come to about 60% of the market. Who has the rest?
     
  14. vlaurelio

    vlaurelio Contributing Member

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    adidas didn't give harden a 200M endorser/influencer/creator contract just to sell bball shoes
     
    #14 vlaurelio, Sep 20, 2017
    Last edited: Sep 20, 2017
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  15. BigMaloe

    BigMaloe Contributing Member

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    Bruh,

    The boost technology is life.

    I suggest trying another pair. Adidas is wiping the floor with Nike. Comfort, style and even price goes to Adidas.

    I have noticed that every time I go into a shoe store now, adidas are the only thing drawing my eye. My last 5 pair of shoes have been adidas and I have zero regrets.
     
    #15 BigMaloe, Sep 20, 2017
    Last edited: Sep 21, 2017
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  16. scolandry1

    scolandry1 Member

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    Way to shoehorn Lonzo Ball into the article.
     
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  17. hvic

    hvic Member

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    I bought my dad the energy boost so he can have more support when he's out and about and now he is hooked. He threw away all of his nike and new balance shoes and asking for more boost shoes to add to his collection.
     
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  18. BigMaloe

    BigMaloe Contributing Member

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    The best designed shoes.

    Extremely comfortable and very fashionable
     
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  19. YOLO

    YOLO Member

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    Adidas on the recruiting process

     
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  20. Jontro

    Jontro Member

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    i think split between under armour, fila, and reebok.
     
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