That's ****ing awesome. Same principle as various people have been doing it for many centuries, but I dig the innovation.
KFC sells an artificial fire log that smells like greasy fried chicken Kentucky Fried Chicken teamed up with Enviro-Log to bring back the 11 Herbs & Spices Firelog that apparently sold out in just a few hours last year. On its site, JFC uses big bold type to make darn sure buyers understand that this log is "NOT ACTUALLY FRIED CHICKEN." The 11 Herbs & Spices Firelog available exclusively at Walmart. 'natch.
Spoiler Innkeeper worms are known as “gaebul” (개불), or “dog genitals”, in South Korean and are considered a delicious treat. The fish are known to be very chewy and very sweet from marinating in salt water for so long. Koreans use the word “dalchakjigeunhada” (달착지근하다) to describe the taste which means a natural, mildly pleasant sweetness that you’ll often taste in seafood. https://heavy.com/news/2019/12/penis-fish/