Perhaps. Or perhaps there’s just less interest for sports amongst millennials, as our preferred mode of entertainment seems to be social media. If you have statistics for how many individuals are indeed watching nba games on their smart phones then that may be a cogent argument.
stats show that the TV rating for all sports---nfl, mlb, nhl, ncaa football, march madness, olympics, world cup--- have been declining, not just the NBA. the fact that souvenir/jersey sales continue to trend upward suggests that interest in sports has not waned. on this basis, it's fair to say that the TV rating is not truly reflective of the fans' interest there is a need to capture sports viewership on smart phones
People don't consume sports like they used to. The ratings for all sports have gone down over the past few years. Even the Super Bowl ratings have gone down. I wouldn't be surprised if TV viewership in general has also gone down. Cord cutting and streaming have gone up. An increasing number of consumers "watch" the NBA through Twitter, memes, boards like these, YouTube highlights, and GIFs. I think those are the consumers the NBA is targeting and by extension the networks would be smart to target them as well. The NBA, other leagues, and the networks that broadcast them probably won't recover their lost ratings, but they will still make money through the consumers that "follow" them more than they "watch" them.
I don't see how the NBA can monetize these other media avenues to any extent that would make up for the downfall of the cable networks. In fact, they currently have zero revenue from Twitter, Youtube, forums, memes, etc. To suggest that in the next 5 years, they can create revenue generating empires from these platforms is far fetched. The old system benefitted the NBA (and all leagues) because networks like ESPN took a disproportionately large share of the revenue from cable. Therefore, old grandmas that bought cable packages to watch Lifetime were actually paying for sports. Once this paradigm ends, league revenue will come back down to earth. This doesn't bode well for any sport, but the NFL is far better positioned than the NBA to maintain their share of TV revenue. Not many televised events generate 100 million unique pairs of eyes.
I'm sure CP3 is not a fan of teams trading players they have committed to while under contract. If it's ok for the teams to do....
This guy is an attention w****, a hypocrite on top of it, since he built a superteam and I'm glad both Nick & Carter called him out on his nonsense. AD was going to play out his contract.
I wonder what the NFL ratings would be without fantasy football. I know a lot of people, especially the last 5 years or so that you would not assume watch sports at all that got sucked into fantasy football and really enjoy it.
A lot of people are just outright dismissing this, they should not. If he wants to be a Laker 100% he'd re-sign or make it very clear that he plans on re-signing. We've seen this song and dance so many times and usually...the guy leaves. I don't know if there is a great chance he leaves the Lakers, but if they start to struggle and are bounced from the playoffs unceremoniously, he just might do it, at this point it's very clear that he's willing to be wined and dined and once guys are at that point anything can happen. Guys that want to stay usually make it very clear they want to stay by re-signing or just simply saying it. Guys that are open to leaving make the comments AD made.
guys that may eventually find out they don't like playing for Lebron tend to keep doors open and bridges unburned
Bumping this. The rollercoaster on AD trade is something to reflect on as Harden/Russ both are looking to get traded as well. NOLA first said no to LAL offers, Magic Johnson got fined, and then later on they traded AD. At the time when NOLA first rejected LAL's offers, I saw a lot of people saying it was dumb to reject it. Later when the trade actually happened, I saw more people praising NOLA for how they handled the situation. I'd say waiting to see how the season plays out, at least until the trading deadline will help the Rockets land a better trade partner as the teams will get more desperate to make a key move to help their chances of winning. Curious to hear other people's opinions on AD's trade and any learning lessons on this.
Maybe true in the US but globally NFL can't hold a candle to the NBA. NBA has in a way already monetized games in the digital age via League Pass. There's a reason why NBA is bending over backwards for China.